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Toyota Launches New Intellectual Property Licensing Program

Toyota Launches New Intellectual Property Licensing Program

PLANO, Texas (December 19, 2019) - Interested in getting the benefits from a world-renowned research and development company that invests over $1 million per hour, without actually having to spend $1 million per hour? Well, Toyota has just the program for you. Today, Toyota revealed a new program to license its Intellectual Property to interested parties. The program is called Toyota IP Solutions and it is intended to help promote and serve as an access point for the licensing of patents to US and global companies.

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Toyota to Reveal more of its New Mobility Ecosystem Strategy at 2020 CES®

Toyota to Reveal more of its New Mobility Ecosystem Strategy at 2020 CES®

PLANO, Texas (December 19, 2019) - Toyota will be at 2020 CES® to provide additional information pertaining to its new mobility ecosystem strategy. The company’s press conference will be on January 6, 2020  at 1:00pm PST, to be live-streamed on Vimeo, in the Mandalay conference center, Oceanside A. From January 7-10, Toyota will have a display booth (#6919) in the North Hall of the Las Vegas Convention Center. Visitors attending the booth will experience a visual depiction of Toyota’s ecosystem plans along with mobility products including, e-Palette, micro-Palette, LQ and Walking Area BEVs.

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Toyota Super Bowl Spot to Feature All-New 2020 Highlander

Toyota Super Bowl Spot to Feature All-New 2020 Highlander

PLANO, Texas (December 18, 2019) – Toyota today confirmed that it will be part of the advertising lineup for Super Bowl LIV on FOX TV Sunday. The :60-second Toyota spot, created by Saatchi & Saatchi, will feature the all-new 2020 Highlander. The spot marks the launch of the larger Highlander vehicle campaign, which runs through mid-July 2020.

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