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Highlander Makes Appearance at 2020 Chicago Auto Show

Highlander Makes Appearance at 2020 Chicago Auto Show

DETROIT (Feb. 3, 2020) – For the first time at the Chicago Auto Show, visitors will experience the all-new 2020 Highlander, along with Toyota’s full vehicle lineup of cars, trucks and SUVs. Guests will also experience the new RAV4 Prime and concept vehicles, including the GR Supra Heritage Edition, GR Supra Hyperboost Edition. Guests to the 44,980 square-foot display can take part in technology demonstrations, a ride experience in Toyota vehicles and special guest appearances. The Chicago Auto Show takes place Feb. 8-17 at McCormick Place.

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Toyota’s “GO HIGHLANDER” Campaign Takes You Where They Need You

Toyota’s “GO HIGHLANDER” Campaign Takes You Where They Need You

PLANO, Texas (February 3, 2020) – Much to the excitement of fans across the country, the marketing campaign for the all-new 2020 Toyota Highlander has officially kicked off. The “GO HIGHLANDER” campaign will highlight the best-selling retail model in the midsize SUV segment standing apart from the rest thanks to its unique combination of power, sophistication and functionality. 

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All-New Toyota Highlander Goes Wherever It’s Needed in 2020 Big Game Ad

All-New Toyota Highlander Goes Wherever It’s Needed in 2020 Big Game Ad

PLANO, Texas (February 1, 2020) – From aliens and adventure to wild west outlaws, Toyota brings the action to this year’s Big Game to spotlight the all-new 2020 Toyota Highlander. In the spot, titled “Heroes”, actress Cobie Smulders is behind the wheel of the powerful SUV in the role of action hero and mother, as she rescues a cast of characters in familiar movie moments.

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