Toyota Tops Three Categories in KBB.com's 2014 Five-Year Cost to Own Awards

Toyota Corolla, Prius c and Tacoma awarded top honors in categories

Torrance, Calif., (Feb. 5, 2014) – The editors of Kelley Blue Book, www.kbb.com, the leading provider of new and used car information, have selected three Toyota vehicles for their 5-year Cost to Own award.

The Toyota Corolla tops the compact car category, while the Toyota Prius c won the Hybrid/Alternative Energy category. The Tacoma regular cab took top honors among mid-size pick-up trucks. These awards are based on Kelley Blue Book’s 5-Year Cost to Own data for new cars for the initial five-year ownership period.

While depreciation (loss of value) and fuel costs may be the greatest expenses incurred in owning a vehicle, other factors can have a significant impact on a consumer’s pocketbook including finance and insurance fees, maintenance and repair costs, and state fees for new models.

Available on KBB.com, Kelley Blue Book 5-Year Cost to Own information is developed using Kelley Blue Book^®Residual Values. Kelley Blue Book calculates total ownership costs for new vehicles by applying a sophisticated valuation methodology along with critical financial data from third-party providers.

For more information about the 2014 5-Year Cost to Own Award winners, please visit http://www.kbb.com/new-cars/5-year-cost-to-own-awards/.

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About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ nearly 40,000 people. Our 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

About Kelley Blue Book (www.kbb.com)

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In and Suggested Retail Values, and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. For two years running, Kelley Blue Book’s KBB.com ranked highest in its category for brand equity and was named Online Auto Shopping Brand of the Year in the 2012 and 2013 Harris Poll EquiTrend^® study. Kelley Blue Book Co., Inc. is a subsidiary of AutoTrader Group, which includes AutoTrader.com, vAuto, VinSolutions and HomeNet Automotive. AutoTrader Group is a majority-owned subsidiary of Cox Enterprises.

Moe Durand
714.889.9908
[email protected]

NOTE TO EDITORS: Photography and digital assets can be found at www.ToyotaNewsroom.com.

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