HUF X TRD Taps Toyota Tech and ‘70s Graphics Inspired Collection

LOS ANGELES (Nov. 7, 2023) – Since the ’50s, Toyota pioneered motorsport tech and culture by pushing the limits of design, engineering, and terrain. Toyota Racing Development (TRD), Toyota’s longstanding factory-backed racing division, is being presented in a new collaboration with the new HUF × TRD line of officially licensed products. HUF × TRD returns to an era that defined a new frontier, bringing archival colors, graphics, and designs from Toyota’s history to modern silhouettes and styles inspired by the off-road and made for the streets.

As part of the collaboration, HUF worked with Toyota on creating a custom 2023 HUF x TRD Pro Tundra.

Built from hand-drawn illustrations that call back to old-school sketchbooks, workwear and mechanic styles, and under-the-hood schematics, HUF × TRD creates a modern apparel and accessory collection that brings off-road style to a new arena. Tech art and vintage merch design mix with modern workwear, polar fleece, and jacquard Sherpa, while classic tees, hoodies, and crewnecks get vintage inspired colors and ’70s graphics. The HUF x TRD collection is set to release on November 9th, 2023 and will be available for purchase on HUF’s website, flagship stores, and select HUF retailers.

Collection Highlights: HUF TRD Global Racing Jacket, Schematic Double Knee Pant, TRD Work Jacket, HUF TRD Racing Sweater, Off Road Rug

HUF X TRD PRODUCT IMAGERY: HERE

HUF X TRD LOOKBOOK IMAGERY: HERE

For sample requests or more information, please contact: Shana Nogoy at [email protected]

About HUF

Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles-based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas.

What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 45 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Rick Bourgoise
[email protected]