The motorsport-inspired watches feature design elements directly from the TRD Pro line of vehicles
SAN DIEGO, Calif. (May 18, 2023) – Original Grain, the renowned watchmaker known for its craftsmanship and commitment to sustainability, announces today a strategic collaboration with Toyota Racing Development (TRD), Toyota’s longstanding factory-backed racing division, to release a new watch collection. The Solar Octane watch collection pulls its vibrant color from the TRD Pro series of trucks including the newly redesigned Toyota Sequoia and Tundra. The Solar Octane Collection is available for purchase at www.originalgrain.com, with watches starting at $595.
“The Solar Octane Collection brings together a level of detail and craftsmanship that TRD fans will appreciate, and we know that they will be happy with the way Original Grain transformed our iconic TRD Pro series of trucks into this collection,” said Lisa Materazzo, group vice president of Toyota Division Marketing at Toyota Motor North America. “These watches are like high-performance machines on your wrist.”
The Solar Octane Collection features three unique watch styles: the TRD PRO Rugged Automatic 45mm, the TRD SPORT Barrel Design 46mm, and the TRD OFF-ROAD Rugged Design 45mm. Each watch incorporates design elements from the Tundra TRD Pro, including the subtle digital camo details found throughout the interior and exterior and a solar movement that pays homage Toyota’s new innovative i-FORCE Max hybrid motor.
The TRD Pro Solar Octane collection of watches are handcrafted using durable and rugged materials, a perfect Father’s Day gift for off-roaders and adventurers alike. The TRD PRO model features an ultra-light aluminum frame, and an automatic movement with a skeleton dial and case back, and is limited to only 250 pieces, adding to its exclusivity. The TRD OFF-ROAD model, also limited to 250 pieces, features a rugged bezel and solar movement. The TRD SPORT model features a solar movement and hits of Solar Octane color on the band. Both the TRD OFF-ROAD and TRD SPORT reflect OG’s commitment to sustainability in watchmaking.
“We are honored to be working with Toyota’s iconic TRD brand to bring their rugged and adventurous spirit into our watch collection,” Ryan Beltran, co-founder of Original Grain. “With automatic and solar movements, this collection is the epitome of sustainability in watchmaking.”
The partnership with Toyota is expected to pique the interest of TRD fans, off-roaders, and watch enthusiasts looking for something unique and sustainable to add to their collection. For more information visit originalgrain.com or find the brand on Instagram, Facebook and Tik Tok.
ABOUT TOYOTA RACING DEVELOPMENT
With over 40 years of motorsports excellence, TRD U.S.A., a subsidiary of TMNA, is headquartered in Costa Mesa, California, and is dedicated to advancing automotive engineering and maximizing racetrack success as it designs, develops, manufactures and assembles racing engines and other parts for Toyota’s racing teams in NASCAR, NHRA, and other U.S. racing series. TRD shares its racing division passion and expertise with Toyota’s road-car and truck divisions, using their elite engineering technology learned on-track to make advancements to Toyota vehicles.
ABOUT ORIGINAL GRAIN
Original Grain is a pioneering watchmaker that blends natural materials and sustainability with exceptional craftsmanship to create unique timepieces. Since its establishment in 2013, Original Grain has sold over half a million watches, with a commitment to planting trees, garnering five-star reviews, and revolutionizing the watchmaking industry. With a focus on quality, sustainability, and innovation, Original Grain has become a leading brand in the watch industry. Learn more at originalgrain.com.