HUF x Land Cruiser® Channels 70 Years of Off-Road Innovation

LOS ANGELES (August 19, 2024) – Coming off the release of the HUF x TRD collection, HUF links back up with Toyota for a new collection that celebrates the heritage, design, and influence of the Land Cruiser^® SUV. Coinciding with the long-awaited 2024 reboot of the legendary vehicle, HUF x Land Cruiser^® showcases our favorite graphics from their deep history.

With over 70 years of Land Cruiser^® heritage to pull from, HUF x Land Cruiser^® pays homage to the classic models that speak to true collectors and enthusiasts, like ourselves. Mixing workwear silhouettes with modern pieces and custom accessories, we incorporated details and iconography from the Toyota archives and vintage ads to create new pieces that reflect decades of off-road attitude and Land Cruiser’s pioneering design aesthetics. To commemorate this landmark collaboration between HUF and overlanding culture, the crew took a trip to the towering sandstone formations at Mormon Rocks, CA with a rare fleet of Land Cruisers.

Collection Highlights:

HUF x Land Cruiser PRODUCT/LOOKBOOK IMAGERY + VIDEO: HERE

For sample requests or more information, please contact:

Elan Watson at [email protected]

About HUF
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is a Los Angeles-based manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Inspired by Keith’s unique experiences traveling the globe as a skateboarder—and represented by a world-renowned skate team & group of ambassadors—the clean, classic brand aesthetic of HUF embodies a diverse array of cultural inspirations and ideas.

What started as a small boutique on an offbeat block of San Francisco’s Tenderloin District has now become one of the most recognized pioneering skateboard and lifestyle brands worldwide. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand but also any individual inspired by the vast array of countercultures that parallel skateboard mentality.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 47 million cars and trucks at our 12 manufacturing plants. By 2025, Toyota’s 13th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 29 electrified options.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Rick Bourgoise
[email protected]