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Poised for Performance: 2023 Toyota Prius Prime Revealed
LOS ANGELES, Calif. (Nov. 16, 2022) – When the Prius Plug-In concept model was first revealed at the Los Angeles Auto Show back in 2009, few could have seen the important role it would play in the future of mobility. It offered customers a versatile solution with its pure EV or hybrid modes, impeccable MPG and all the tech people expected from a Prius – making it a perfect addition to the third-generation Prius lineup. Fast forward to now, and the automaker is ushering in a new era of the Prius legacy — with the reveal of the 2023 Prius Prime at the 2022 Los Angeles Auto Show.
Read MoreHybrid Reborn: 2023 Toyota Prius Revealed
LOS ANGELES, Calif. (Nov. 16, 2022) – Twenty-two years ago, a high-tech sedan rolled into U.S. Toyota dealerships and forever changed the automotive industry. The 2001 Prius, Latin for “To Go Before” became the world’s first production hybrid car and ushered in […]
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Toyota and espnW Recognize 7th Class of Everyday Heroes at The espnW: Women + Sports Summit, 2022
PLANO, Texas (Nov. 2, 2022) – Last night at The espnW: Women + Sports Summit in Ojai, California, presented by Toyota, Toyota and espnW announced the seventh class of Toyota Everyday Heroes. Toyota’s Everyday Heroes program recognizes female individuals making a difference for women and girls in their local communities through sports. The Heroes were provided with grants in the amount of $15,000 and recognized on-stage by Team Toyota Athlete and Paralympic gold medalist Jessica Long. Toyota has been a presenting sponsor of The espnW: Women + Sports Summit for 10 years.
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Texas-Built Toyota Sequoia Named SUV of Texas
PLANO, Texas (Nov. 2, 2022) – The all-new 2023 Toyota Sequoia was named “Sport Utility Vehicle of Texas” by the Texas Auto Writers Association (TAWA) at the annual Texas Truck Rodeo event. The Sequoia, assembled at Toyota Motor Manufacturing, Texas (TMMTX) in San Antonio, also received the highest mark in three additional categories, including Full-Size SUV, Off-Road SUV and Best Exterior. This year’s Texas Truck Rodeo brought together dozens of journalists to evaluate automakers’ latest trucks and SUVs on an off-road course at Eagles Canyon Raceway in Decatur, Texas. Vehicles were evaluated on interior, exterior, value, performance and personal appeal.
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Toyota and SEMA 2022: Larger Space, More Showcase Vehicles and More Performance Fun and Excitement
LAS VEGAS (Nov. 1, 2022) – Toyota returns to the Specialty Equipment Manufacturers Association (SEMA) Show with a new, expanded display, the most showcase vehicles ever, a laser focus on the aftermarket industry, on- and off-road performance and adventure and new initiatives for off-the-grid explorers and those who love to accessorize their Toyota cars, trucks and SUVs.
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Trailhunter Concept Previews New Grade Of Toyota Trucks at SEMA Show
LAS VEGAS (Nov. 1, 2022) – Toyota announced the new Trailhunter grade of trucks with the unveiling of the Trailhunter Concept at the 2022 Specialty Equipment Market Association Show (SEMA). Trailhunter will strengthen Toyota’s commitment to the overlanding community and […]
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