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Toyota Debuts Integrated Marketing Campaign for All-New Prius c

TORRANCE, Calif. (March 12, 2012) – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c, the newest member of the Prius Family. “The Game of Life with Prius c” demonstrates key vehicle attributes in a fun and approachable way that aims to appeal to first-time car buyers looking for a fuel-efficient and tech-savvy solution to their transportation needs.

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Toyota Awards $150,000 in Grants to Mothers of Invention at Newsweek & The Daily Beast’s Third Annual Women in the World Summit in New York

TORRANCE, Calif. (March 10, 2012) – Toyota has issued three $50,000 grants to women selected as the “Mothers of Invention” at the annual Women in the World summit to reward them for their use of innovation and courage in tackling some of the most pressing problems facing women. Grants were given to Aseneth Andrews, founder of The Catherine Ferguson Academy for Young Women; Talia Leman, founder of Randomkid.org; and Jessica O. Matthews and Julia Silverman, inventors of the sOccket and co-founders of Uncharted Play.

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