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Toyota ‘Trekker’ Starts Public Testing
It won’t beam you up, but Toyota Motor Corporation’s personal transport unit will get you from point A to B. And now the Winglet is headed to the “streets” – actually public sidewalks – in a real-world test of functionality, convenience and safety. Overall, the trials should help determine how the Winglet supports public mobility, improves the environment and invigorates local communities…in other words how it helps us live long and prosper.
Read MoreToyota Celebrates Latino Business Success at 2013 National Council of La Raza Annual Conference
NEW ORLEANS (July 24, 2013) –Toyota built on its long-term commitment to the U.S. Hispanic community at the 2013 National Council of La Raza (NCLR) Annual Conference in New Orleans this past weekend by celebrating Latina entrepreneurs and giving away a 2014 RAV4 to a deserving attendee.
Toyota Issues Statement regarding Ongoing Collaboration with Ford and Reaffirms Its Commitment to Hybrids
Toyota and Ford have completed their feasibility study for collaboration on the development of a new hybrid system for light trucks and SUVs, which was first announced in August of 2011.
Read MoreThird Annual Toyota 100 Cars For Good Program Continues to Impact Nonprofits’ Work
TORRANCE, Calif. (July 15, 2013) – For the third year in a row, Toyota’s 100 Cars for Good philanthropic program will invite the public to select another 100 worthy organizations nationwide that will receive a Toyota vehicle. Beginning July 22, registered 501(c)(3) nonprofit organizations can apply online at www.100carsforgood.com explaining how a new vehicle would support their work. Based on individuals’ votes, Toyota will give away two cars per day for 50 days to selected organizations.
Nickelodeon and Toyota Create SpongeBob SquarePants-Inspired 2014 Toyota Highlander
NEW YORK–July 12, 2013 — Nickelodeon and Toyota are making this the best summer ever for SpongeBob fans with the creation of the first SpongeBob SquarePants-inspired vehicle. The SpongeBob 2014 Toyota Highlander will feature a custom SpongeBob-themed exterior and an interior design that captures all of the beloved character’s high-octane energy. The one-of-a-kind concept vehicle will be unveiled on July 13th, during Nickelodeon’s SpongeBob Day at the Padres vs. Giants game in San Diego, Calif. The car will then hit the road for a “Happy Driving!” promotional tour throughout the U.S., bringing SpongeBob’s special brand of fun to seven locations across the country.
Read MoreToyota Saves Trees…by the Millions
How do you save a few billion trees and a hundred million bucks? Boot the box. Kick the carton. Punt the packaging.
More than a decade ago, Toyota began using returnable containers for shipping parts and accessories. The environmental impact so far: saving 220 million pounds of wood and 145 million pounds of cardboard, the equivalent of 2.7 billion trees. It also adds up to $100 million in cost savings for the company...and that’s no pulp fiction.
