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Toyota’s Tacoma X-Runner Concept Envisions a Sport Truck Resurgence
LAS VEGAS (Oct. 31, 2023) – At one time, 2WD street or “sport” trucks made their presence known on roads everywhere. Lowered, fast and tuned by enthusiasts who focused on performance between stoplights instead of worksites, campsites or trailheads. A […]
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Toyota Unleashes The TRD Performance Package Power-up Option For Tundra
LAS VEGAS (Oct. 31, 2023) – Toyota announced today that it will be offering a TRD Performance Package for Tundra customers starting in early 2024. Recognizing the opportunity to leverage the new Tundra and its twin turbocharged, i-FORCE V6 engine, […]
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Reanimating a Classic FJ Land Cruiser into a Boulder Crushing Bruiser
LAS VEGAS (Oct. 31, 2023) – With the eagerly-anticipated return of the Land Cruiser to the U.S. market, Toyota has paid homage to Land Cruiser’s roots by creating the “FJ Bruiser”—an unstoppable rock crawling beast that can go virtually anywhere. […]
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Desert Running Goes Digital with Toyota Tacoma IsoDynamic Performance Seat Simulator at SEMA
LAS VEGAS (Oct. 31, 2023) – The innovative IsoDynamic Performance Seats found in the upcoming 2024 Toyota Tacoma TRD Pro are engineered to make mountains feel like molehills. Leave it to software engineers, then, to create an arcade inspired “TRD Pro Time Attack” video game to showcase just how much smoother they can make off-road driving in real time, all without the need to head to the great outdoors.
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Inaugural Season Of GR Cup Series Wraps Up— GR86 Cup Car on Display at SEMA
LAS VEGAS (Oct. 31, 2023) – The Toyota GR Cup Race Series wrapped up the 2023 season with Tyler Gonzales of Copeland Motorsports locking in the points championship and taking the top spot on the podium. He was joined by […]
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Toyota Expands Its Associated Accessory Products Presence at SEMA Show
LAS VEGAS (Oct. 31, 2023) – Last year at SEMA, Toyota announced a unique expansion to its accessory portfolio, by bringing well-respected aftermarket brands into the fold. This year, Toyota’s accessory presence will be boosted with an even larger display […]
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