Let's Talk Turkey. Buckle Up for Life Releases Must-Know Car Seat Tips for Thanksgiving Travel

National Education Program from Cincinnati Children’s and Toyota Helps Protect Children during the Holidays and Beyond

Cincinnati, Ohio, Nov. 21, 2016 — It’s that time of year again when millions of Americans will hit the road to travel near and far to be with friends and family. AAA predicts that 43.5 million Americans will travel by car this Thanksgiving season.^[1]

The startling truth, however, is that 75 percent of car seats in the U.S. are not used correctly.^[2] That’s why Buckle Up for Life, the national car seat education program from Cincinnati Children’s and Toyota, is releasing its top tips for the Thanksgiving travel season.

“The holidays are a reminder to be thankful for all that we have – and for so many of us this includes the children in our lives,” said Gloria Del Castillo, child passenger safety expert at Cincinnati Children’s and senior outreach specialist for Buckle Up for Life. “We want every parent and caregiver to have the knowledge and resources they need to help keep child passengers safe during this special time of year and beyond. These tips from Buckle Up for Life may seem simple, but they could save a child’s life in the event of a crash.”

Buckle Up for Life’s Must-Know Thanksgiving Travel Tips
The following tips, as well as additional advice and guidance, including animated car seat installation videos, can be found on BuckleUpforLife.org.

Use the “Inch and Pinch” Test. After you’ve buckled your child in, pinch the car seat strap near their shoulders. If you can pinch a wrinkle in the fabric, tighten the strap until it is snug. Then grab the car seat at the bottom where it is attached to the car and tug from side to side and front to back. If the seat moves more than an inch in either direction, tighten it.

Secure Holiday “Extras” in the Car. Make sure that all gifts, luggage and other holiday “extras” are tightly secured in your vehicle. These objects could become projectiles in the event of a crash.

Ensure Your Child’s Seat Faces the Correct Way. Some parents and caregivers may wonder when it’s safe to turn the car seat around to face forward. The American Academy of Pediatrics recommends that children remain in rear-facing car seats until age two, or until they exceed the height or weight limit for the seat.

Remove Your Child’s Winter Coat. Before securing your child in their seat, remove their winter coat. A coat can prevent the harness from fitting correctly. It also could compress in a crash, compromising the seat’s ability to protect your child.

Don’t Rent a Car Seat. Traveling by plane? If you are renting a car, use your own car seat. When you rent a seat you don’t know important facts about its history that could affect its ability to protect your child (e.g., expiration date, crash history, etc.) The good news is that many airlines allow you to check your car seat for free.

^{[1] AAA, http://newsroom.aaa.com/2016/11/aaa-48-7-million-americans-travel-thanksgiving/}

^{[2] National Highway Traffic Safety Administration, http://www.nhtsa.gov/Safety/LATCH}

About Buckle Up for Life
Buckle Up for Life is a national injury prevention program for families, created by Toyota and Cincinnati Children’s Hospital Medical Center in 2004, to help keep child passengers safe. The program partners with leading children’s hospitals, community organizations, local governments, schools and non-profit organizations to teach parents and children about the proper use of car seats and seat belts and to provide free car seats to families in need. Buckle Up for Life has reached more than 45,000 people nationwide and has partnerships in 17 cities including New York, Dallas, Memphis, Phoenix, Chicago, Cincinnati, Houston, Las Vegas, Los Angeles, Philadelphia, Orange County, and San Antonio – and expands to new partners each year. In one city alone, the program nearly tripled the use of proper car seats in participating families. Toyota has provided funding for over 40,000 car seats for families in need. For more information about Buckle Up for Life, please visit www.buckleupforlife.org.

About Cincinnati Children’s Hospital Medical Center
Cincinnati Children’s, a non-profit, pediatric, academic medical center established in 1883, is internationally recognized for improving child health and transforming delivery of care through fully integrated, globally recognized research, education and innovation. It is one of the top three recipients of pediatric research grants from the National Institutes of Health, ranked third in the nation among all Honor Roll hospitals in U.S. News and World Report’s Best Children’s Hospitals, and a research and teaching affiliate of the University of Cincinnati’s College of Medicine. Its patient population includes the eight-county primary service area covering parts of Ohio, Kentucky and Indiana. A destination for children with complex medical conditions, it also served patients from all 50 states and nearly 70 countries during the past year. Additional information can be found at www.cincinnatichildrens.org.
Connect on the Cincinnati Children’s blog, via Facebook and on Twitter.

About Toyota
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 50 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

Amy Schultz for Buckle Up For Life
646-805-2825
[email protected]