Bridgestone Winter Driving School Enters New Era with TOYOTA GAZOO Racing Performance Affiliation

STEAMBOAT SPRINGS, Colo. (Oct. 3, 2024) – Since 1983, the Bridgestone Winter Driving School has been the longest continually running winter driver education program anywhere in the world. For 2025, the school’s performance education classes are being recast with an exclusive fleet of Toyota Gazoo Racing (TGR) vehicles – the turbocharged GR Supra, the boxer engine GR86, and the 3-cylinder, turbocharged all-wheel drive GR Corolla.

Presented in one- or two-day driving experiences – drivers will have expertly guided use of the full-range of Bridgestone Blizzak shod GR sports cars on the school’s snow- and ice-covered tracks in Steamboat Springs, Colorado.

Toyota’s relationship with the school as sole presenting manufacturer began in 2001, but 2024 marks the first year that the school will have a fleet of performance-oriented vehicles exclusively for use in performance classes. And it was worth the wait, as it all began with former President and Chairman, Akio Toyoda’s decree of “no more boring cars.” Toyota launched this thrilling family of GR performance vehicles between 2019 through 2022, each one personally tested by the master driver himself to deliver on the promise of building ever-better motorsports vehicles.

The school’s daily safety programs will continue to use current-year model all-wheel-drive Camrys, Highlanders and 4-wheel-drive 4Runners. The school’s industry-leading in-car and track-side coaching techniques have helped nearly 100,000 drivers become more confident in all low-traction driving conditions.

The new “Fastest Ride on Ice featuring TOYOTA GAZOO Racing” takes the school’s proven class format and adds a new level of excitement. The GR fleet will consist of both manual and automatic transmission-equipped cars, allowing performance-oriented drivers of all backgrounds to experience Toyota’s newest adrenaline-pumping range of cars on the most challenging driving surface of all – ice and snow.

For more information on the Bridgestone Winter Driving School and to register for any of the school’s broad array of safety and performance classes, visit winterdrive.com

For more information on Toyota’s GR range of performance vehicles, visit toyota.com/grgarage.

About Bridgestone Winter Driving School
A must-try experience in Steamboat Springs, CO, Bridgestone Winter Driving School (BWDS) equips drivers with knowledge of the science behind the skills necessary and time to put them to use for successful winter driving. The team of professional drivers at BWDS teaches students valuable concepts and techniques using easy to recall and repeat terminology along with hands-on experience to make anyone a better driver in various challenging winter (and otherwise) driving conditions.

About Toyota
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs more than 63,000 people in North America (more than 49,000 in the U.S.).

Over the past 65 years, Toyota has assembled nearly 47 million cars and trucks in North America at the company’s 12 manufacturing plants. By 2025, the company’s 13th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles.

Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.6 million cars and trucks (more than 2.2 million in the U.S.) in 2023, of which more than one quarter were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).

Mackenzie Doro
Bridgestone Winter Driving School
[email protected]

Christine Henley
Toyota Motor North America
[email protected]