Tacoma TRD Pro reigns supreme at Texas Auto Writers Association 2017 Texas Truck Rodeo
DALLAS (Oct. 19, 2017) – For the second year in a row, the Toyota Tacoma TRD Pro conquered the competition and drove off the ranch with the title of Mid-Size Pickup Truck of Texas at the 2017 Texas Auto Writers Association’s (TAWA) Truck Rodeo.
After driving 16 hours through rugged, off-road terrain at Longhorn River Ranch in Dripping Springs, Texas, 75 journalists solidified Toyota's standing in the Lone Star State with back-to-back victories.
"The Tacoma has built a reputation for quality, durability and reliability, and we're honored that TAWA has named the Tacoma TRD Pro the Mid-Size Pickup Truck of Texas for the second straight year," said John Myers, Toyota vehicle marketing and communications national manager. "With the opening of our Toyota Motor North America headquarters in Plano in July, we are especially excited to win this award as Texans."
Assembled at Toyota Motor Manufacturing, Texas (TMMTX), in San Antonio, the 2017 Tacoma TRD Pro impressed TAWA members with its suspension, exhaust enhancements and off-road technology. The TRD Pro takes the Tacoma to the next level with 2.5-inch Fox Internal Bypass front shocks paired with TRD-tuned springs to provide an additional one inch of lift. Remote-reservoir Fox shocks are equipped in the rear that, along with the progressive-rate leaf springs, help provide the TRD Pro with exceptional off-road performance. The TRD Pro features a heritage-inspired TOYOTA grille, TRD Pro badge on the front doors and additional black badging to help it stand out in the crowd. The Tacoma TRD Pro is also fitted with an aluminum front skid plate, Rigid Industries LED fog lights, a TRD cat-black stainless-steel exhaust system, TRD Pro floor mats and a TRD shift lever. Powered by a segment-first Atkinson Cycle V6 engine, the Tacoma TRD Pro produces 278 horsepower and 265 lb.-ft. of torque. The TRD Pro is also equipped with off-road features such as CRAWL Control, Multi-Terrain Select, and a selectable locking rear differential.
TAWA is a Texas-based nonprofit association for automotive journalists promoting professionalism and quality in journalism for more than two decades. The group produces two annual events – Texas Auto Roundup and Texas Truck Rodeo – that allow members to experience vehicles from various manufacturers in one place, at one time.
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today. For more information about Toyota, visit www.toyotanewsroom.com.
Texas Auto Writers Association is a nonprofit organization that has promoted professionalism and quality reporting in automotive journalism for more than two decades. TAWA produces two annual events that have gained national traction; the Texas Truck Rodeo at the Long Horn River Ranch in the Texas Hill Country and the Texas Auto Roundup at Texas Motor Speedway. Each year, TAWA awards scholarships to Texas College and university students majoring in journalism. The group’s annual Excellence in Craft Competition recognizes its members’ exceptional coverage of the automotive industry.