2011 NAIAS PRESS CONFERENCE
World Premiere Prius Family
January 10, 2011
Akio Toyoda, President, Toyota Motor Corporation
Bob Carter, Group Vice President & General Manager, Toyota Division
So, before I discuss important family matters I’d like to take us back to the early challenges Prius faced to get to where it is today. When Prius came to the U.S. in 2000, it was a misunderstood concept struggled for acceptance and drew plenty of skeptics. One well-known critic, for example, called it “a PR stunt” and dismissed all hybrids as “an interesting curiosity.”
This highly advanced vehicle delivers 50 miles per gallon, the best fuel economy of any car without a plug sold in America. Since it launched in May of 2009, more than 230 thousand have been sold and it continues to be a benchmark for cars of the future. It’s a fantastic vehicle; consider it the patriarch of the family.