News Releases

Toyota Yaris Engineered for Value, Variety and Safety

June 28, 2010
The value-engineered Toyota Yaris is the only vehicle in the subcompact entry-level segment to offer three distinct body styles for a variety of personal tastes and needs.... more

Toyota Captures Top Spot in Four Categories in’s Lowest 'True Cost To Own' Awards for 2010

June 07, 2010
Four Toyota vehicles today took the top spot in’s lowest True Cost to Own® vehicle awards for 2010. The Toyota Yaris sub-compact took home two awards, for Coupes under $25,000 and for Sedans under $15,000. The Tacoma won in the Compact Truck category and the Sienna in the Minivan/Van segment.... more

Toyota Announces March Sales Event

March 02, 2010
Toyota Motor Sales, U.S.A., Inc. today announced plans to launch the company’s most far-reaching sales program in its history.... more

Toyota and Lexus Dominate 2010 Best Overall Values of the Year Awards

February 10, 2010
Toyota and Lexus once again captured more trophies than any other automaker in the 23rd annual “Best Overall Values of the Year” (BOVY) awards, announced today at the 2010 Chicago Auto Show. is a leading source for automotive ownership cost and value analysis of cars, trucks, crossovers and sport utility vehicles (SUV’s). The annual BOVY awards identify best-in-class vehicles that deliver outstanding value and lower than expected costs over time.... more

Toyota Announces Prices for New Highlander Special Edition

November 30, 2009

Hard Kandy Toyota Custom Yaris

Hard Kandy Toyota Custom Yaris

November 02, 2009
The Toyota Yaris is known for offering its owners a stylish package, with an emphasis on value. Yaris buyers have creative spirits and when it comes to their vehicle, these owners value a balanced blend of style and feature content to reflect their own personalities. Toyota Motor Sales, USA, Inc. including their own Toyota Corporate Accessories Department (CAD), and some key aftermarket suppliers worked together to showcase an example of how a Yaris 5-Door Liftback can be customized to enhance its youthful attitude.... more

2010 Toyota Technology

September 28, 2009

2010 Toyota Yaris Product Information

September 24, 2009

2010 Toyota Yaris Gains Star Safety System

September 24, 2009
Toyota has added standard Vehicle Stability Control (VSC) and Traction Control (TRAC) to all Yaris models for 2010. These features make all Yaris models standard with Toyota Star Safety System™, which also includes an Anti-lock Braking System, Electronic Brake-force Distribution (EBD) and Brake Assist. Yaris is the only vehicle in its segment to offer this set of safety features as standard equipment. A manual transmission with standard tachometer is now available on the five-door model. Rear window defroster is now standard on all Yaris models.... more

Toyota Announces Pricing on 2010 Avalon, Yaris, Highlander, FJ Cruiser, RAV4 and Tacoma

July 30, 2009
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the 2010 Avalon full-size sedan, Yaris subcompact, FJ Cruiser off-road sport utility vehicle (SUV), Highlander mid-size SUV, RAV4 compact SUV, and the Tacoma pickup truck. The 2010 models will begin arriving at dealerships in August, with the exception of Highlander (September).... more

College Graduates Offered a Break on New Toyota and Scion Vehicles

May 06, 2009
Toyota Financial Services (TFS), in partnership with Toyota Motor Sales, announced qualified College Graduates can receive a $1,000 rebate toward the purchase or lease of select new Toyota vehicles, including the Corolla, Matrix, RAV4, Camry (excludes Camry hybrid), Tacoma and Yaris and any new Scion model.... more

2009 Yaris Five-Door Tailback

November 04, 2008
Based on the all-new 2009 Toyota Yaris Five-Door Liftback, the Yaris Five-Door Tailback concept highlights functionality and youthful styling.... more

2009 Yaris Product Information

September 11, 2008

Toyota Expands Yaris Line For 2009 With Third Model And New Safety Features

September 10, 2008
Toyota added a five-door Liftback to its popular, fuel-efficient Yaris subcompact model line for 2009.... more

Toyota Announces Prices For 2009 Yaris Subcompact

Toyota Announces Prices For 2009 Yaris Subcompact

August 01, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer's suggested retail prices (MSRP) for the three fuel efficient 2009 Toyota Yaris subcompact models. MSRPs will range from $12,205 for the three-door Liftback Base model to $15,880 for the Sedan S model when the vehicles hit dealerships later this summer.... more

Toyota Expands Yaris Line for 2009 with Third Model, New Safety Features

Toyota Expands Yaris Line for 2009 with Third Model, New Safety Features

July 22, 2008
Toyota is adding a five-door Liftback, to its popular, fuel-efficient Yaris subcompact model line for 2009.... more

Toyota Announces Mid-Year Pricing on Certain Toyota and Lexus Vehicles

May 02, 2008
Toyota Motor Sales (TMS), U.S.A., Inc., announced new manufacturer's suggested retail prices (MSRP) today for certain Toyota and Lexus vehicles, effective mid- to late May 2008.... more

Toyota Announces Prices For Four Vehicles In Model Lineup

November 30, 2007
Toyota announced mid-year price adjustments to manufacturer's suggested retail prices (MSRP) today for the 2008 model year Toyota Yaris, Prius, RAV4, and 2009 Camry and Camry Hybrid.... more

2008 Yaris Product Information

October 01, 2007

Yaris Brings Toyota Refinement To Subcompact Segment

October 01, 2007
The Toyota Yaris brings a high level of refinement, sophistication, and a fun-to-drive experience to the entry subcompact segment. The most affordable passenger car in the Toyota model lineup, Yaris is available in four-door Sedan and three-door Liftback models.... more

Toyota Announces 2008 Model Year Prices For Eight Vehicles

July 30, 2007
Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the 2008 Avalon full-size sedan, Prius gas-electric hybrid, Yaris subcompact, RAV4 compact sport utility vehicle (SUV), FJ Cruiser off-road SUV, 4Runner mid-size SUV, Tacoma pickup and Sienna. All eight models begin arriving in dealerships in late July and throughout the month of August.... more

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