News Releases

2016 - 2017 Toyota Full-Line and Scion Pricing

2016 - 2017 Toyota Full-Line and Scion Pricing

December 01, 2016

Toyota's Prius G Cracks the Top 10 in SEMA's Battle of the Builders®

Toyota's Prius G Cracks the Top 10 in SEMA's Battle of the Builders®

November 02, 2016
TORRANCE, Calif., Nov. 2, 2016— Gordon Ting of Beyond Marketing, builder of the Prius G, has been selected to join the elite company of the top 10 builders in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show. The Prius G is one of six “Extreme” vehicles that Toyota is featuring at SEMA. ... more

Battle of the Builders® Top 21 Includes Two Toyota Extreme Builds

Battle of the Builders® Top 21 Includes Two Toyota Extreme Builds

November 01, 2016
TORRANCE, Calif., Nov. 1, 2016 -- Out of over 200 entries, two of Toyota’s 2016 “Extreme” builds were honored among the Top 21 overall entries in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

2016 SEMA - Toyota Media Guide

2016 SEMA - Toyota Media Guide

November 01, 2016

The Toyota Prius G Proves Hybrids Can Handle

The Toyota Prius G Proves Hybrids Can Handle

November 01, 2016
TORRANCE, Calif., (November 1, 2016)—Performance may not be the first word you associate with the Toyota Prius . . . until now. The Toyota Prius Extreme, revealed at Toyota’s 2016 Specialty Equipment Market Association (SEMA) Show booth, is built to do exactly that . . . perform. ... more

Toyota Taps Top Builders to Build Extreme Vehicles for SEMA Battle of the Builders

Toyota Taps Top Builders to Build Extreme Vehicles for SEMA Battle of the Builders

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Four of Toyota’s 2016 “Extreme” builds are among the vehicles taking center stage in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.... more

Toyota Goes to the Extreme with SEMA 2016 Builds

Toyota Goes to the Extreme with SEMA 2016 Builds

November 01, 2016
TORRANCE, Calif., (November 1, 2016)Today Toyota revealed an unprecedented suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show. Toyota selected each vehicle to either honor the past, explore the present or reveal the extreme—and in some extreme cases, all three of these elements come into play. There is even a special display honoring Corolla’s 50 years. ... more

Toyota Recalls Certain Model Year 2016 and 2017 Prius Vehicles

Toyota Recalls Certain Model Year 2016 and 2017 Prius Vehicles

October 12, 2016
PLANO, Texas, Oct. 12, 2016 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 92,000 Model Year 2016 and 2017 Toyota Prius sedan vehicles in the U.S.
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Toyota Recalls Certain Prius Vehicles

Toyota Recalls Certain Prius Vehicles

September 14, 2016
PLANO, Texas, Sept. 14, 2016 – Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 7,600 Model Year 2016 Toyota Prius vehicles in the U.S.... more

2017 Toyota Prius Liftback Shatters Even the Loftiest of Expectations -- Again

2017 Toyota Prius Liftback Shatters Even the Loftiest of Expectations -- Again

September 13, 2016
The fourth-generation Toyota Prius enters its second year (and celebrates the 20th anniversary of its debut in Japan) as other carmakers are introducing their first hybrids. Meanwhile, the Prius liftback is one of eight Toyota hybrid models offered for 2017, and Toyota also offers the world’s first production hydrogen fuel-cell car for public sale, the Mirai.... more

2017 Toyota Prius Product Information

2017 Toyota Prius Product Information

September 13, 2016

Toyota Engineers Easier Access for Child Safety Seat Mounts

Toyota Engineers Easier Access for Child Safety Seat Mounts

September 01, 2016
Toyota already has more vehicles rated as Top Safety Pick and Top Safety Pick + by the Insurance Institute for Highway Safety (IIHS) than any other automaker1, but now they have yet another rating to add to the list of accolades, an IIHS Good+ rating for Child Safety Seat Ease-of-Use.
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Toyota Announces 2017 Prices on Select Models

Toyota Announces 2017 Prices on Select Models

July 29, 2016
TORRANCE, Calif., July 29, 2016 - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Prius Liftback, Yaris and Yaris iA, RAV4 and RAV4 Hybrid, Sienna minivan, and Tundra full-size pickup truck. 
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Toyota Recalls Certain Prius and Lexus CT Vehicles

Toyota Recalls Certain Prius and Lexus CT Vehicles

June 28, 2016
PLANO, Texas, June 28, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 482,000 Model Year 2010 - 2012 Prius; 2010 and 2012 Prius Plug-In Hybrids and 2011 and 2012 Lexus CT 200h vehicles. ... more

Lights, Camera, Action...The All-New Prius Lights Up People En Español's Annual Los 50 Mas Bellos

Lights, Camera, Action...The All-New Prius Lights Up People En Español's Annual Los 50 Mas Bellos

May 18, 2016
NEW YORK (May 18, 2016) – The all-new Toyota Prius lit up the world’s most beautiful and famous Latino celebrities on the red carpet last night during People en Español’s 20th annual Los 50 Mas Bellos event, held at the trendy New York City venue Espace.... more

Prius on Top…Talk about a Broken Record

Prius on Top…Talk about a Broken Record

April 23, 2016
Toyota broke a Guinness World Recordstitle today, setting a new record for the most vehicles in a hybrid parade. 
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Toyota Passenger Car Chronology

March 29, 2016
The chronology of Toyota's passenger cars.... more

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

Toyota Chases the Spotlight with Big Game Ad Starring the All-New 2016 Prius

February 07, 2016
TORRANCE, Calif., Feb. 7, 2016 – #GoPriusGo. The striking all-new 2016 Toyota Prius steals America’s heart in an entertaining, light-hearted 90-second commercial that aired during the first half of Super Bowl 50.... more

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

Toyota Releases Official Campaign Teaser 'Heck on Wheels' Leading Up to Super Bowl 50

February 04, 2016
TORRANCE, Calif., Feb. 4, 2016 -- Today, Toyota unveiled the 90-second spot, “Heck on Wheels,” developed with agency of record, Saatchi & Saatchi LA, to highlight the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling.... more

2016 Toyota Prius Product Information

2016 Toyota Prius Product Information

November 18, 2015

Return of the Disrupter: All-New 2016 Toyota Prius Rewrites the Hybrid Rule Book It Created

Return of the Disrupter: All-New 2016 Toyota Prius Rewrites the Hybrid Rule Book It Created

November 18, 2015
Nearly two decades before “disrupting” became a good thing to do, Toyota did it to the auto industry by launching the world’s first mass production gasoline/electric hybrid vehicle, the Prius. After selling more than 3.5 million worldwide and helping steer the industry toward hybridization, Toyota is introducing another disruptor -- the all-new fourth-generation 2016 Prius liftback. The new version of this global green icon takes the hybrid concept farther than ever with striking design, with expected higher fuel economy ratings, and greater ride comfort. New levels of driving satisfaction and refinement will reward the Prius faithful and surprise those new to the movement.
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Toyota Unveils Advanced Technologies in All-New Prius

Toyota Unveils Advanced Technologies in All-New Prius

October 13, 2015
TORRANCE, Calif., Oct. 13, 2015 - - In its fourth generation, the Toyota Prius is set to take on new markets with groundbreaking environmental performance, a stylish new design, and a fun-to-drive spirit. Today, Toyota is proud to unveil the technological advances that enable its hybrid flagship to break the mold while still remaining true to form.... more

Beyond Possible: The Sky's the Limit for the All-New 2016 Prius at Las Vegas World Premiere Event

Beyond Possible: The Sky's the Limit for the All-New 2016 Prius at Las Vegas World Premiere Event

September 09, 2015
LAS VEGAS, Sept. 8, 2015 - - The same vehicle that pioneered the hybrid category just disrupted the status quo again. The all-new, fourth-generation Prius starred in a spectacular evening production of music, food and special effects to celebrate an industry icon in a way that was anything but expected.... more

All-New 2016 Toyota Prius Sets the Stage Sept. 8 for the Next Generation of Hybrid

All-New 2016 Toyota Prius Sets the Stage Sept. 8 for the Next Generation of Hybrid

September 01, 2015
With a striking new look, enhanced driving dynamics and impressive fuel economy, the 2016 Prius will challenge what you know about hybrids. Tune in at 9 p.m. PDT, Tuesday, Sept. 8 to see the next era of an icon. https://livestream.com/Toyota/2016Prius
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Prius v Is the Family Hybrid from America's First Family of Hybrids

Prius v Is the Family Hybrid from America's First Family of Hybrids

August 28, 2015
Toyota offers the industry’s largest family of hybrid vehicles, so it’s only natural that it would produce a hybrid that caters to the whole family. That’s the Prius v, the largest and roomiest of Toyota’s Prius models. The v stands for versatility in this highly efficient vehicle, which features more cargo room than most small SUVs and offers estimated EPA fuel economy ratings of 44 mpg city, 40 mpg highway and 42 mpg combined.... more

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