Auto Shows/Events

Tres Murales Inmortalizan la Travesía de los Atletas Olímpicos Especiales en Los Ángeles

Tres Murales Inmortalizan la Travesía de los Atletas Olímpicos Especiales en Los Ángeles

July 07, 2015
LOS ÁNGELES (7 de julio de 2015) – Desde ahora y durante décadas, los habitantes y visitantes de Los Ángeles podrán descubrir el espíritu de las Olimpiadas Especiales. Como parte de la campaña de Toyota “Share the Journey” (Comparte la travesía) en los Juegos Mundiales de las Olimpiadas Especiales 2015, hoy se consagraron tres murales públicos inspirados en la motivante travesía de deportistas especiales. Los líderes de la ciudad se reunieron con ejecutivos de Toyota, artistas y seguidores de las Olimpiadas Especiales frente al mural del estadio Los Angeles Memorial Coliseum, que se pintó recientemente, para convocar la participación y celebrar la alegría y la valentía de estos atletas.... more

Toyota Returns as Presenting Sponsor of LULAC's 86th Annual Convention in Salt Lake City

Toyota Returns as Presenting Sponsor of LULAC's 86th Annual Convention in Salt Lake City

July 06, 2015
NEW YORK, July 6, 2015 – Toyota has announced the company’s return as presenting sponsor of the 86th Annual Convention of the League of United Latin American Citizens (LULAC), to be held in Salt Lake City from July 7 to 11. Toyota’s presence will be highlighted by the Teen Drive365 virtual reality simulator designed to help teens and parents become safer drivers; and child seat safety education from Buckle Up for Life/Abróchate a la Vida and Cincinnati Children’s Hospital.  Besides an interactive photo booth and displays of its vehicles, Toyota will conduct daily drawings for Apple Watches and child car seats. ... more

2016 Scion iM Product Information

2016 Scion iM Product Information

June 28, 2015

Special Olympics Flame of Hope Arrives at Toyota Headquarters in Plano

Special Olympics Flame of Hope Arrives at Toyota Headquarters in Plano

June 26, 2015
PLANO, TEXAS, JUNE 26, 2015 – En route to the Special Olympics World Games Los Angeles 2015, Toyota celebrates the Flame of Hope arriving at the temporary Toyota headquarters (TCAL) Friday afternoon as part of the Unified Relay Across America. Toyota’s Steve Curtis, vice president of corporate communications; and Terri Von Lehmden, national manager, PMO & talent acquisition, made the half-mile torch run down Legacy Drive in Plano, Texas. As Curtis and Von Lehmden arrived at headquarters, they were greeted by local Special Olympics athletes and their families, Jim Lentz, Toyota Motor North America chief executive officer, and one-hundred of the first Toyota employees who have moved to Texas.... more

Childhood Vehicle Playsets Meet the Information Age at the Tokyo Toy Show

Childhood Vehicle Playsets Meet the Information Age at the Tokyo Toy Show

June 15, 2015
Tokyo, Japan, June 17, 2015 -- Ever wonder how you would look racing to rescue a cat from a tree in a purple fire truck? Or cruising around town in a hot pink hot-dog truck? Now you can see for yourself through Camatte Vision, an all-new interactive experience from Toyota for families, debuting at this year's International Tokyo Toy Show.

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Toyota Flips the Switch to Sustainable Power at Yellowstone National Park

Toyota Flips the Switch to Sustainable Power at Yellowstone National Park

May 12, 2015
Torrance, Calif. (May 12, 2015) – The lights are on where the buffalo roam.

At the Lamar Buffalo Ranch field campus in Yellowstone National Park, an innovative distributed energy system that combines solar power generation with re-used Camry Hybrid battery packs is now online. The result: reliable, sustainable, zero emission power to the ranger station and education center for the first time since it was founded in 1907.
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Toyota Flexes RAV4 Muscle with New Rally America Series Entry

Toyota Flexes RAV4 Muscle with New Rally America Series Entry

May 06, 2015
TORRANCE, Calif. (May 6, 2015) – Toyota unveiled its RAV4 rally car at the Monster Energy Supercross Championship finale this weekend at Sam Boyd Stadium in Las Vegas. Ryan Millen, who won the 2014 Baja 1000 in a Toyota Tundra TRD Pro, will drive the RAV4 rally vehicle at various rally races including some of the 2015 Rally America 2WD-Open Class season. The muscled-up RAV4 was unveiled live between races to all in attendance and was on display in the pits throughout the event.... more

Toyota Engineers to Drive One Lap of America Endurance Race

Toyota Engineers to Drive One Lap of America Endurance Race

April 28, 2015
ERLANGER, Ky., April 28, 2015 -- Although you won’t see Burt Reynolds, Dom DeLuise, or Farrah Fawcett in the 2015 One Lap of America endurance race, the stars of the 1981 movie, Cannonball Run, would find it eerily familiar to their script.  The Car and Driver magazine writer and auto racer Brock Yates, who wrote the screenplay, based it upon his experiences organizing the race four times between 1971 and 1979.  Yates’ idea evolved into the One Lap of America, gaining legitimacy along the way.  It is now run by his son Brock Yates, Jr. ... more

Hamlin Earns Toyota's 100th NXS Victory

Hamlin Earns Toyota's 100th NXS Victory

April 27, 2015
RICHMOND, Va. (April 27, 2015) -- Camry driver Denny Hamlin visited victory lane in the Toyota Care 250 at Richmond International Raceway on Friday night to give Toyota its 100th victory in the NASCAR XFINITY Series.
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Refreshed 2016 Lexus ES Fuses Striking Design with Refinement and Safety at Shanghai International Motor Show

Refreshed 2016 Lexus ES Fuses Striking Design with Refinement and Safety at Shanghai International Motor Show

April 19, 2015
SHANGHAI, China (April 20, 2015) — As the best-selling sedan model in Lexus’ impressive stable, the ES has come to define the very essence of near luxury sedan. It’s evident that this trend will continue as Lexus unveiled the exciting new 2016 ES at the Shanghai International Motor Show today, alongside the RX 200t luxury utility vehicle which is also making its world premiere. The 2016 ES features an exciting, sportier attitude, highlighted by elegant yet progressive exterior styling, an enhanced luxurious interior and the new safety system, Lexus Safety System+.... more

The New Lexus ES to Make Its Global Debut at Auto Shanghai 2015

The New Lexus ES to Make Its Global Debut at Auto Shanghai 2015

April 09, 2015
BEIJING – April 10, 2015 - The new Lexus ES luxury sedan will make its global debut at Auto Shanghai 2015 on April 20, 2015.... more

Toyota Hosts First-Ever North Texas Supplier Diversity Event for Local Women- and Minority-Owned Businesses

Toyota Hosts First-Ever North Texas Supplier Diversity Event for Local Women- and Minority-Owned Businesses

April 07, 2015
Plano, Texas, April 7, 2015 -- Toyota today hosted its first large-scale supplier diversity event in North Texas at the Dallas/Plano Marriott at Legacy Town Center.  “Power of Exchange 2015” offered local Minority Business Enterprises (MBEs) and Women Business Enterprises (WBEs) a valuable forum to network and connect with Toyota’s Tier I suppliers, and provided access to Toyota’s sales, marketing, and professional services.
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New York Auto Show Opening Day: Music, Celebrities, Giving Back, Cars and More

New York Auto Show Opening Day: Music, Celebrities, Giving Back, Cars and More

April 04, 2015
New York, April 4, 2015 -- In addition to a wide range of celebrity appearances and musical performances, the New York International Auto Show’s Opening Day ceremony will include a brand new vehicle donation to an Afghanistan War hero who was injured in combat.
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2015 New York International Auto Show - 2016 Lexus RX and RX Hybrid Reveals - Mark Templin, Jeff Bracken

2015 New York International Auto Show - 2016 Lexus RX and RX Hybrid Reveals - Mark Templin, Jeff Bracken

April 01, 2015
Jeff Bracken, Group Vice President and General Manager, Lexus Division, and Mark Templin, Executive Vice President, Lexus International, reveal the 2016 Lexus RX and RX Hybrid at the 2015 New York International Auto Show on Wednesday, April 1, 2015. ... more

Michelin's Innovative Premier Tires to Come On New 2016 Lexus RX

Michelin's Innovative Premier Tires to Come On New 2016 Lexus RX

April 01, 2015
NEW YORK, April 1, 2015 – The exciting new 2016 Lexus RX, introduced at the New York International Auto Show, arrives with Michelin’s latest advancement in tire safety technology, the MICHELIN® Premier® LTX® tire.... more

Scion’s Dual Vehicle Launch Opens Striking Options for Younger Drivers

Scion’s Dual Vehicle Launch Opens Striking Options for Younger Drivers

March 31, 2015
NEW YORK – March 31, 2015 – In one thrilling act, two new Scion vehicles owned the stage on the eve of the New York International Auto Show. The all-new Scion iM made its debut for hundreds gathered at ArtBeam gallery. The iM offers young buyers a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. Sharing the spotlight was the all-new Scion iA. It’s Scion’s first-ever sedan, remarkably sporty and very affordable. Both vehicles will arrive in dealerships this September.... more

Five Doors, a Hatch and Room for Adventure: All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment

Five Doors, a Hatch and Room for Adventure: All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment

March 31, 2015
NEW YORK – March 31, 2015 – If the badge on the all-new 2016 Scion iM stood for “instant message,” the message to young buyers would be that they can now get a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. The all-new Scion iM arrives in dealerships this fall, starting under $20,000. In true Scion practice, that’s for a mono-spec model equipped like an upgrade model from competitors.... more

Sports Sedan that Shouts Success

Sports Sedan that Shouts Success

March 31, 2015
NEW YORK – March 31, 2015 – Scion is expanding its line-up in more ways than one. In addition to adding a new vehicle to its stable, it’s also adding its first-ever sedan, the remarkably sporty, yet very affordable, 2016 Scion iA.... more

2015 NADA/J.D. Power Automotive Forum - Mark Templin

2015 NADA/J.D. Power Automotive Forum - Mark Templin

March 31, 2015
Lexus International Executive Vice President Mark Templin speaks at the 2015 NADA/J.D. Power Automotive Forum in New York on March 31, 2015.... more

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

Lexus and Toyota Roll-Out Low-Cost Automated Braking Safety Packages

March 30, 2015
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price.  The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
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Toyota Hits Its Stride Becoming the Official Vehicle Sponsor of Rock ‘n’ Roll Marathon and Concert Series

Toyota Hits Its Stride Becoming the Official Vehicle Sponsor of Rock ‘n’ Roll Marathon and Concert Series

March 23, 2015
DALLAS (MARCH 23, 2015) – Ahead of 15,000 runners hitting the pavement at the Humana Rock n’ Roll Dallas Half Marathon on Sunday, March 22, Toyota and Competitor Group, Inc. (CGI), the organizer of the Rock ‘n’ Roll Marathon Series, announced a sponsorship agreement, making Toyota the official vehicle of the Rock ‘n’ Roll Marathon and Concert Series through March 2016. The sponsorship will stretch beyond the deep roots Toyota has planted in Texas to expand to all 22 Rock ‘n’ Roll Marathon events in the U.S.... more

2016 Lexus RX To Make Its Global Debut Under the Bright Lights of the Big Apple: 2015 NYIAS

2016 Lexus RX To Make Its Global Debut Under the Bright Lights of the Big Apple: 2015 NYIAS

March 20, 2015
TORRANCE, Calif. – March. 20, 2015 – Lexus will introduce the all-new 2016 RX at the 2015 New York International Auto Show. When the RX model launched 17 years ago, it defined a new luxury segment. Since then, it has dominated mid-size luxury utility vehicle sales. The fourth generation RX will make its global debut at a press conference in the Galleria at Jacob Javits Convention Center on Wednesday, April 1 at 9:10 a.m. EDT. The press conference will also be streamed live at https://new.livestream.com/LexusInternational/NY-2015.
 
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Scion’s Double-Take at New York International Auto Show

Scion’s Double-Take at New York International Auto Show

March 18, 2015
TORRANCE, Calif., March 18, 2015 – One look at Scion won’t be enough for guests attending the New York International Auto Show.  It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015.... more

Toyota and Scion 'Presente' at Hispanicize 2015

Toyota and Scion 'Presente' at Hispanicize 2015

February 26, 2015
MIAMI, Feb. 26, 2015 — Toyota and Scion will be present at Hispanicize 2015 when the company returns as the official automotive and transportation sponsor of the annual conference, March 16 to 20 in Miami.  This will be the second consecutive year at Hispanicize for the world’s leading automotive manufacturer, whose powerful brand presence at the 2014 conference was highlighted by vehicle displays, iPad giveaways, social media contests, ride-and-drive experiences and an autograph session with Toyota NASCAR drivers.... more

How the Future is Made: Behind the Scenes of Toyota Mirai Production

How the Future is Made: Behind the Scenes of Toyota Mirai Production

February 24, 2015
In November 2014, Toyota Motor Corporation ushered in the future with the launch of the Toyota “Mirai” fuel cell sedan, followed by the Japan start of sales one month later. Today, Toyota held a production ceremony to mark the milestone of a new age of vehicles at its Motomachi Plant in Toyota City, Japan.


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