Toyota Prius Prime Wins 2017 World Green Car Award

NEW YORK, April 12, 2017—Toyota Prius Prime was declared the 2017 World Green Car today at the New York International Auto Show.

This is the second consecutive year Toyota earned the World Green Car title. Last year the award went to the Toyota Mirai.

"It is a great honor to see the Prius Prime named World Green Car,” said Jack Hollis, group vice president and general manager of Toyota division. “For global automakers like Toyota, this award is a testament to our focus on developing products that both stir the emotions and meet the mobility needs of our customers in all corners of the world."

The Prius Prime was chosen from an initial entry list of 12 new vehicles from all over the world. Tailpipe emissions, fuel consumption, and use of a major advanced power plant technology (beyond engine componentry), aimed specifically at increasing the vehicle's environmental responsibility, were all taken into consideration.

Toyota is no stranger to the World Car Awards program, now in its 13th year. In addition to the Mirai’s win last year, the Toyota Prius earned “Top Three in the World” status in 2010 for both the World Green Car and the overall World Car of the Year categories. The Toyota GT86 was a “Top Three in the World” finalist for 2013 World Car of the Year; the Toyota iQ in 2009 for the same category and the Toyota Harrier Hybrid for 2006 World Green Car.

Vehicles in all award categories are selected and voted on by an international jury panel comprising 75 top-level automotive journalists from 23 countries around the world.

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Toyota (NYSE:TM), creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 60 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.6 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

Corey Proffitt
Toyota Motor North America
917-817-7085
[email protected]