Five Million Strong!

Toyota continues sales leadership of Certified Pre-Owned vehicles as first auto brand to cross 5M milestone

HUNTINGTON BEACH, Calif., (Sept. 28, 2016) – Five million. Five times a million. Five thousand thousand. 5 x 10⁶. Any way you slice it, the number now represents the total Certified Pre-Owned (CPO) vehicles Toyota has sold in the U.S. And five million is also more CPO vehicles than any other automaker has sold since certified used vehicle programs came online about two decades ago.

The Wenzel family of Fountain Valley, Calif. bought the five-millionth CPO Toyota in Aug. Their 2013 Toyota Highlander, sold by Toyota of Huntington Beach, pushed Toyota across the 5M CPO sales milestone.

“Achieving this significant milestone exemplifies not only to our CPO program’s effectiveness, but also consumer demand for the quality, dependability and long-term reliability (QDR) Toyota vehicles are known for,” said Bill Fay, group vice president and general manager, Toyota division. “Toyota continues to be an auto industry leader in QDR and resale value as evidenced by a long list of recent third-party accolades from organizations such as Consumer Reports, J.D. Power and Kelley Blue Book.”

Toyota Certified Used Vehicles (TCUV), Toyota’s CPO program, was launched in 1996. For a used Toyota vehicle to be certified, it must pass 160 inspection points including interior and exterior condition and appearance; engine performance; transmission and transaxle operation; braking, tire and suspension system wear; and electronic system operation. Hybrid vehicles must pass 174 inspection points, with the added hybrid battery components.

Vehicles sold with the TCUV designation come with a 12 month/12,000-mile limited comprehensive warranty, seven year/100,000-mile limited powertrain warranty and one year of Roadside Assistance.

To celebrate the five million CPO sale last month, Toyota covered the cost of the Wenzel family’s vehicle, totaling $29,180. The company also donated $10,000 to the family’s favorite charity, Family Promise of Orange County, a Homeless Shelter for Families, plus an additional $5,000 to a charity selected by the dealer: the American Foundation for Suicide Prevention.

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About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 50 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

Rick Bourgoise
(313) 259-2004
[email protected]