Toyota Takes Corolla's 50th Anniversary Celebration to West Coast

Hispanics’ favorite automaker proudly sponsors “Celebrando Latinas” conference

Torrance, Calif., Aug. 5, 2016 – Toyota continues to celebrate the Corolla’s 50th anniversary across the U.S., and is making a stop at the 2016 “Celebrando Latinas” conference taking place August 6, 2016, at the Hilton San Diego Bayfront in San Diego, California.

Toyota, the top-selling automotive brand among U.S. Hispanics each year since 2004, is a proud sponsor of the sixth annual conference, which is the nation’s largest Latina-focused event conducted entirely in Spanish. The conference attracts well over 1,000 Hispanic women to a day-long agenda of workshops on business, health, education, legal affairs, and personal development.

Toyota’s participation will come to life via its Recorriendo Historias themed interactive booth where passersby are encouraged to draw their favorite road trip memories on a canvas-wrapped Corolla, then share their stories, photos and videos on social media for the chance to win trendy prizes.

“Celebrando Latinas is the perfect setting to recognize these Hispanic women for their strength, perseverance and contributions and provide them with an opportunity to share in the celebration of our Corolla milestone – a golden anniversary on the Golden Coast,” said Mia Phillips, Toyota National Manager of Brand, Multicultural & Crossline Marketing Strategy. “Hispanics are a huge part of the Corolla’s long history of success, so we wanted to share our Recorriendo Historias celebration with them in their preferred language.”

“We’re delighted to welcome Toyota to Celebrando Latinas this year,” commented Fanny Miller, founder of Celebrando Latinas and president/director of El Latino-San Diego newspaper, which organizes the event. “To have the world’s largest automaker as a partner underscores the fact that Latinas have attained the stature that they deserve.”

Celebrando Latinas will also offer participants opportunities for pampering with a fashion show, makeup, hair styling, raffles and gifts. Over 100 companies will display products and services, and a dozen different types of health screenings will be provided. The day’s events will culminate in an evening fiesta.

For more information, see www.celebrandolatinas.com.

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About Celebrando Latinas
Celebrando Latinas is the nation’s largest conference for Hispanic women in Spanish. It was founded in 2011 by Fanny Miller, president and director of San Diego County’s largest Spanish-language newspaper, El Latino-San Diego, to empower Latinas and enhance their wellbeing through the solidarity of shared experience in a supportive environment.

About Toyota
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people, more than 33,000 in the U.S. Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014. About 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Maria Rosa Collazo
República for Toyota
[email protected]
(786) 347-3485