Gulf States Toyota Unveils the 2015 Toyota Tundra Bass Pro Shops Off-Road Edition

Vehicle Available Exclusively in Arkansas, Louisiana, Mississippi, Oklahoma and Texas

HOUSTON (Sept. 25, 2014) – Gulf States Toyota introduced the new 2015 Toyota Tundra Bass Pro Shops Off-Road Edition today at the 2014 State Fair of Texas. This marks the first retail vehicle collaboration between Toyota and Bass Pro Shops, the nation's premier outdoor retailer.

With the capability to handle a tough trail or provide a comfortable ride, the new 2015 Toyota Tundra Bass Pro Shops Off-Road Edition is equipped for all your outdoor adventures. The vehicle, available exclusively in Silver, features a 4×4 CrewMax SR5 configuration, which offers extra space for outdoor gear while providing first-class comfort for family and friends. It offers the same power and capability the Tundra is famous for with a rugged drive train powered by a 381 horsepower 5.7L i-Force V8 engine and 6-speed automatic transmission. It also includes a tow package that allows drivers to confidently take a boat, ATV or UTV along on the journey. With top braking technology and Toyota’s Star Safety System, the Tundra is built with safety in mind.

The Bass Pro Shops Off-Road Edition package includes:

20” Milled-Matte Black Wheels and All Terrain Upgrade
Custom Bass Pro Shops Carpeted Floor Mats
Bass Pro Shops Off-Road Bed Decals
5” Oval Black Step Tubes
Spray-On Bedliner
Pocketed Fender Flares
Stainless Steel Exhaust Tip

“In the Gulf States pick-up trucks and being outdoors are a natural way of life, and that’s why we’ve developed the 2015 Toyota Tundra Bass Pro Shops Off-Road Edition,” said Marty Collins, president and general manager of Gulf States Toyota. “This vehicle not only has all the capability to take you where you want to go, but you’ll look good doing it.”

The special edition Tundra will be exclusively available for purchase at Toyota dealerships in the Gulf States Region (Arkansas, Louisiana, Mississippi, Oklahoma and Texas) in October 2014. The 2015 Toyota Tundra Bass Pro Shops Off-Road Edition has a manufacturer’s suggested price starting at $43,975.

With the purchase or lease of a 2015 Toyota Tundra Bass Pro Shops Off-Road Edition, customers will receive their choice of a special fishing, hunting, camping or marine outdoor gear lifestyle package from Bass Pro Shops, valued at approximately $1,000.

Built in the U.S. by 2,900 hard-working Americans on the historical JLC Ranch in San Antonio, the Tundra features one of the highest U.S./Canadian parts content of any full-size pickup. Started in 2003, the plant has produced more than 1 million Toyota Tundra and Tacoma trucks in the U.S. In addition to its 2,900 team members, the Toyota Motor Manufacturing Texas (TMMTX) plant also provides thousands more American jobs at its 21 onsite component suppliers.

For more information, visit www.basspro.com/bpstundra.

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About Bass Pro Shops®
Bass Pro Shops®, which specializes in outdoor fun, operates 88 retail stores and Tracker Marine Centers across America and Canada that are visited by more than 116 million people every year. Bass Pro Shops stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. The company’s Tracker Marine Group® (http://www.trackermarine.com/), which has produced the number one selling brand of fishing boats for more than 35 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops resort Big Cedar Lodge® (http://www.bigcedar.com/) voted number six by Travel + Leisure Magazine as World's Best Hotels for Families. For more information, visit http://www.basspro.com/. To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at https:///www.facebook.com/bassproshops.

About Gulf States Toyota
Houston-based Gulf States Toyota is the independent distributor of Toyota vehicles in Arkansas, Louisiana, Mississippi, Oklahoma and Texas. The company serves 154 Toyota dealerships in the region. These dealers account for more than 13 percent of Toyota sales in the U.S. The company introduced Toyota vehicles to the region in 1969. The parent company of GST is The Friedkin Group, led by CEO Dan Friedkin.

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through its Toyota, Lexus and Scion brands. Over the past 50 years, Toyota has built more than 25 million cars and trucks in North America, where it operates 14 manufacturing plants and directly employs more than 40,000 people. The company’s 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. For more information about Toyota, visit www.toyotanewsroom.com.

Kendra Schmitt
Allison+Partners for Toyota
(623) 201-5575
[email protected]