2014 Scion iQ Earns All-Around Honors from Automotive Science Group

TORRANCE, Calif., (Feb. 4, 2014) – Conscientious buyers can feel confident about the 2014 Scion iQ. The Automotive Science Group (ASG) analyzed thousands of social, environmental and economic data points and named Scion’s compact four-seater to its 2014 Best All-Around Performance list.

The California-based (Santa Rosa) policy consulting group compared 97 mini-compact cars to determine its top five vehicles in this category. Factors included:

Raw materials acquisition
Human rights and labor laws where vehicles are assembled
Environmental factors
Purchase price
Operating and fuel costs

The 2014 Toyota Yaris also made the awards list in the same category.

“More and more of today’s buyers consider a company’s values and operations important pieces of their purchase decisions,” said Scion Vice President Doug Murtha. “The iQ demonstrates Scion’s commitment to diverse, fun options that fit with our drivers’ lifestyles and priorities.”

This year’s ASG award marks back-to-back wins for the iQ. The world’s smallest four-seater at just 10 feet long, it achieves outstanding space efficiency and delivers an EPA-estimated 36 mpg rating in the city, 37 mpg on the highway and 37 mpg combined EPA rating. Dual VVT-i engine technology and a continuously variable transmission help maximize fuel efficiency and generate fewer emissions.

For more information about the ASG 2014 Best All-Around Performance awards, visit www.automotivescience.com.

###

Corporate

Toyota Motor Corporation Announces April-December 2013 Financial Results

February 04, 2014

About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The brand features five groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, the tC sports coupe, the premium micro-subcompact iQ and the FR-S rear-wheel drive sports car. The Scion brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.

Craig Taguchi
310.468.3282
[email protected]

Moe Durand
714.889.9908
[email protected]

NOTE TO EDITORS: Photography and digital assets can be found at www.ScionNewsroom.com.