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Toyota Invites Drivers to Experience Its
All-Electric Vehicle Family in New Campaign
PLANO, Texas (May 4, 2026) – Unveiled today, Toyota’s new all-electric family marketing campaign introduces a lineup designed to meet the needs of today’s drivers with intuitive technology, purposeful engineering and everyday usability. As more drivers begin to explore electric options, the campaign invites them to get behind the wheel and see how Toyota’s all-electric vehicles fit into their daily lives. Through relatable, human-centered storytelling, the campaign shows how going electric can feel simple, natural and worth exploring.
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Toyota Hydrogen Solutions Achieves Key Certifications for Commercial Fuel Cell Units
GARDENA, Calif. and PLANO, Texas (April 29, 2026) – Toyota Hydrogen Solutions today announced that its fuel cells have earned ANSI/CSA FC 1 and ANSI/CSA FC 6 certification, bringing them one step closer to wider adoption for stationary power generator applications.
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Toyota Mobility Foundation Names Innovators in Clean Freight as Detroit Winners of Global Sustainable Cities Challenge
DETROIT (April 23, 2026) – The Toyota Mobility Foundation (TMF) and City of Detroit today announced three winners of TMF’s Sustainable Cities Challenge in Detroit. The announcement marks the conclusion of the three-year competition, designed to accelerate sustainable and inclusive urban mobility solutions.
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NFL Draft Lights the Way: Toyota Serves as Relentless Champion for the Future of Football
PLANO, Texas (April 14, 2026) – As the NFL Draft speeds towards Pittsburgh, Toyota Motor North America is serving as a relentless champion for the future of football by celebrating rising stars, across the youth level, playing FLAG, and those about to enter the NFL. It’s all part of Toyota’s belief: every journey deserves a spotlight.
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2027 Toyota Land Cruiser: Rugged Where It Counts, Premium Where It Matters
PLANO, Texas (April 7, 2026) – The Toyota Land Cruiser enters the 2027 model year with enhancements that further elevate its signature balance of rugged capability and refined luxury. New for 2027, available features include a High Mounted Air Intake and Heated and Ventilated Second-Row Outboard Seats. A new exterior color, Inked, has joined this year’s palette. The 2027 Land Cruiser is expected to arrive at dealerships in Spring 2026, with a Manufacturer’s Suggested Retail Price (MSRP) starting at $57,880.
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All-New 2026 Toyota RAV4 Takes Center Stage in “What’s Your RAV4?” Campaign
PLANO, Texas (April 6, 2026) – Launching today, Toyota’s new marketing campaign, “What’s Your RAV4?”, introduces the all-new 2026 Toyota RAV4 – the 6th generation of America’s best-selling Small SUV. The campaign highlights RAV4’s bold new design, hybrid performance and advanced technology, showcasing the individuality of today’s drivers and inviting them to define what RAV4 means to them.
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