Latest News
NASCAR’s Kyle Busch Unveils Track-Inspired Camry Dream Build
TORRANCE, Calif., (Oct. 20, 2012) – Kyle Busch, whose 104 career wins across all three of its top series make him one of NASCAR’s top drivers, is now hoping to head to the winner’s circle in a different kind of race: the Toyota Racing Dream Build Challenge (www.ToyotaRacingDreamBuild.com). Busch, one of four racing stand-outs pitted against each other in the vehicle-modification build competition, took on a 2012 Toyota Camry SE and remade it into the “Rowdy Edition” Camry, named for his “Rowdy” handle on the racing circuit. The Rowdy Edition Camry is all about style and substance.
Toyota and Discovery Education Challenge Teachers and Students to Help Teens Stay Safe Behind the Wheel
Silver Spring, Md. (October 17, 2012) – Toyota and Discovery Education today announced that theToyota Teen Driver Video Challenge and Toyota Teen Driver Educators’ Challenge are now open for entries.
Read MoreVoting Begins as Completed Vehicles are Unveiled this Saturday In the Toyota Racing Dream Build Challenge
TORRANCE, Calif., Oct. 18, 2012 — After weeks of following four accomplished Toyota racing drivers and their talented build teams create four utterly unique and exciting vehicles for the Toyota Racing Dream Build Challenge, anxious fans will finally get to see the completed vehicles when each is unveiled on the Dream Build website (www.toyotaracingdreambuild.com) this Saturday, Oct. 20.
10,000 Scion Fans Donate 25,000 Items to Toys for Tots at Annual Customer Appreciation Event
TORRANCE, Calif., (Oct. 18, 2012) – Scion owners and their family and friends gathered at Southern California theme park Knott’s Berry Farm on Oct. 17, 2012 to donate a Toys for Tots gift and gain entry to haunted mazes, music performances and rides. It was the ninth year of Scion Night at Knott’s Scary Farm, the carmaker’s largest owner appreciation event.
Read MoreToyota Powers-Up First of its Kind Stationary Fuel Cell
TORRANCE, Calif., Oct. 17, 2012 – Furthering its commitment to alternative energy and the environment, Toyota Motor Sales, U.S.A., Inc. (TMS) activated today a new 1.1-megawatt hydrogen fuel cell generator on the Torrance headquarters campus. The fuel cell will supply approximately half of the electricity for six headquarters buildings during peak demand, while producing zero emissions. Designed and built by Ballard Power Systems, the proprietary Proton Exchange Membrane (PEM) stationary fuel cell is the largest PEM fuel cell of its kind. The fuel cell is powered by hydrogen gas fed directly from a pre-existing industrial hydrogen pipeline, also a first for this technology. This direct power source allows Toyota to reduce utility grid electricity usage during peak power demand. The same hydrogen pipeline also supplies a hydrogen filling station adjacent to the TMS campus used to fuel Toyota’s and other manufacturers fuel cell hybrid vehicle fleets.
Scion iQ EV Arrives for Campus and Urban Car-sharing Programs
DENVER, Oct. 17, 2012 – Toyota Motor Sales (TMS), U.S.A., Inc. today announced the arrival of the 2013 Scion iQ EV in the United States. The iQ EV is a battery- electric four-seater city commuter car designed for car-sharing programs, in urban and campus environments.