Email Sign Up
CartLatest News
2014 Toyota Prius Continues to Dominate the Hybrid Category
TORRANCE, Calif., October 16, 2013 – The Toyota Prius, the brand’s first production gas-electric hybrid model, remains the world’s best-selling hybrid with more than three million sold worldwide since its introduction. The Prius also continues to dominate the hybrid category in the United States, where more than 1.5 million Prius vehicles have been sold since 2000.
Snowboard Icon Joins Team Toyota
TORRANCE, Calif. (Oct. 15, 2013) – Often hailed as the best all-around snowboarder in the world, Travis Rice continues to up his game within the action sports community and beyond. Rice is the newest member of Team Toyota, an exceptional group of athletes selected and supported by Toyota Motor Sales, USA, Inc. Rice joins the ranks of Toyota-sponsored athletes Bob Burnquist, Simon Dumont, Elena Hight, Louie Vito and more.
Read MoreToyota Wins Unintended Acceleration Bellwether Trial
TORRANCE, Calif., Oct. 10, 2013 -- Toyota today won an unintended acceleration case in Superior Court in Los Angeles, as a jury in the first bellwether trial in the Judicial Council Coordinated Proceeding (JCCP) rejected claims that a 2006 Camry involved in a fatal accident in 2009 was defective because it lacked a brake override system.
Read MoreToyota to Launch Advanced Driving Support System Using Automated Driving Technologies in Mid-2010s
Toyota City, Japan, October 11, 2013 — Toyota Motor Corporation announces that it has developed a next-generation advanced driving support system, Automated Highway Driving Assist (AHDA), which uses automated driving technologies to support safer highway driving.
Read MoreToyota Develops New Pedestrian Safety Technology
Toyota City, Japan, Oct. 11, 2013 — Toyota Motor Corporation announces that it has developed a Pre-collision System (PCS) that uses automatic steering in addition to increased pre-collision braking force and automatic braking to help prevent collisions with pedestrians. Toyota is committed to developing safety technologies that help eliminate traffic fatalities and injuries involving pedestrians and other vulnerable road users.
Read More