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Scion’s Brand Manifesto Campaign Inspires Originality and Challenges Individuals to ‘Become One of Us by Becoming None of Us’
Scion today announced the launch of its new ?Brand Manifesto? campaign, intended to engage a new youthful audience of creative influencers. Channeled through TV spots, print, online and out-of-home media, bold manifestos were created to expose Scion?s declaration for both individuality and originality.
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Foust Slides Rockstar Energy Scion tC to Victory in Round 4 of Formula DRIFT Series
Scion-supported Formula DRIFT driver Tanner Foust, who debuted the Papadakis Racing-built Rockstar Energy Drink Scion tC at the season opener with a third place victory, jumped onto the Formula DRIFT podium?s top spot scoring a victory this past weekend at Round 4 in Las Vegas.
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Not All Hybrids Created Equal
When gas prices hit an all-time high during the spring/summer of 2008, the popularity of ? and chatter about ? hybrid vehicles soared. ?Hybrid? became the buzz word as Americans looked for ways to cut costs while also being environmentally friendly.
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