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Toyota to Trial New SiC Power Semiconductor Technology
Toyota City, Japan, Jan. 29, 2015 -- Using a Camry Hybrid prototype and a fuel cell bus, Toyota Motor Corporation will bring a brand new technology to the streets of Japan for testing this year. The tests will evaluate the performance of silicon carbide (SiC) power semiconductors, which could lead to significant efficiency improvements in hybrids and other vehicles with electrified powertrains.
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Toyota and VMI Deliver Wheelchair Accessible Van to Disabled Local U.S. Air Force Veteran
PHOENIX, Ariz. (Jan. 26, 2015) – Toyota and Vantage Mobility International (VMI) delivered a 2015 Toyota Sienna with the Northstar Access 360 in-floor side entry ramp conversion to disabled U.S. Air Force veteran and Star Spangled Salute contest winner, Susan Kirsch. The delivery ceremony was held this morning at the American Legion in Pasco, Wash., with executives from Toyota and VMI, as well as Ms. Kirsch’s friends and family and local mobility dealer, Specialty Mobility.
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Paralympic Medalist Amy Purdy and Muhammad Ali Bring Voice to ‘One Bold Choice’ Toyota Camry Campaign
TORRANCE, Calif. (Jan. 23, 2015) – Toyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled “How Great I Am” slated to appear in the first quarter of the Super Bowl broadcast. The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the “One Bold Choice Leads to Another” campaign for the new 2015 Toyota Camry.
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Lexus Named Top Luxury Brand in Kelley Blue Book’s Best Resale Value Awards…Again
TORRANCE, Calif., Jan. 23, 2015 – Why are Toyota and Lexus owners happy? Because their vehicles hold more than passengers and possessions…they hold their value.
Kelley Blue Book named Lexus the luxury brand with the best resale value for 2015, the fourth year in a row. In addition, six Lexus and four Toyota models took the top spot in their respective segments, while three Toyota trucks – Tacoma, Tundra and 4Runner – made KBB.com’s Top 10 Best Resale Value vehicles list.
2015 J.D. Power Automotive Summit – Bob Carter
TMS Senior Vice President of Automotive Operations Bob Carter speaks at the 2015 J.D. Power Automotive Summit in San Francisco on Thursday, Jan. 22, 2015.
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Toyota Mirai Hydrogen Fuel Cell Vehicle Makes East Coast Debut
Washington, DC, Jan. 22, 2015 – Toyota’s hydrogen fuel cell vehicle, the Mirai, made its East Coast debut today at the DC Auto Show where a senior executive called for government and industry stakeholders to help kick start the hydrogen infrastructure needed to make fuel cell zero emission vehicles available to more drivers.
“Hydrogen fuel cell vehicles launched between 2015 and 2020 will require a concerted effort and collaboration between automakers, government regulators, academia and energy providers,” said Nihar Patel, Toyota's Vice President of North American Business Strategy.
