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Five Doors, a Hatch and Room for Adventure: All-New 2016 Scion iM Ready to Fire Up the Fun Hatch Segment
NEW YORK – March 31, 2015 – If the badge on the all-new 2016 Scion iM stood for “instant message,” the message to young buyers would be that they can now get a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. The all-new Scion iM arrives in dealerships this fall, starting under $20,000. In true Scion practice, that’s for a mono-spec model equipped like an upgrade model from competitors.
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Sports Sedan that Shouts Success
NEW YORK – March 31, 2015 – Scion is expanding its line-up in more ways than one. In addition to adding a new vehicle to its stable, it’s also adding its first-ever sedan, the remarkably sporty, yet very affordable, 2016 Scion iA.
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Scion’s Dual Vehicle Launch Opens Striking Options for Younger Drivers
NEW YORK – March 31, 2015 – In one thrilling act, two new Scion vehicles owned the stage on the eve of the New York International Auto Show. The all-new Scion iM made its debut for hundreds gathered at ArtBeam gallery. The iM offers young buyers a fun-to-drive, high-style, high-content, high-MPG rated hatchback for a whole lot less than they’d expect. Sharing the spotlight was the all-new Scion iA. It’s Scion’s first-ever sedan, remarkably sporty and very affordable. Both vehicles will arrive in dealerships this September.
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2015 New York International Auto Show – 2016 Scion iA and iM Reveals – Doug Murtha
Doug Murtha, Group Vice President of Scion Division reveals the 2016 Scion iM hatchback and iA sedan at the 2015 New York International Auto Show on Tuesday, March 31, 2015.
Read More2015 NADA/J.D. Power Automotive Forum – Mark Templin
Lexus International Executive Vice President Mark Templin speaks at the 2015 NADA/J.D. Power Automotive Forum in New York on March 31, 2015.
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National Mayor’s Challenge for Water Conservation Launches from Dallas
TORRANCE, Calif. (March 31, 2015) – Fresh water is a precious resource, something that is a vital part of daily life and sustainability. But steps must be taken now to ensure that the supply isn’t depleted at such a rapid rate. Toyota realizes this importance and, for the fourth consecutive year, is partnering with the Wyland Foundation to sponsor the National Mayor’s Challenge for Water Conservation.
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