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Toyota to Launch Trial Car Sharing Service in Okinawa

Tokyo, Oct. 26, 2015 -- Next year, Toyota will use a new trial project on the subtropical island of Okinawa to assess the viability and benefits of tourism-centered car sharing. The service will operate from January through the end of the year on the island's Motobu Peninsula, and will be based around Ha:mo, an optimized local transport system developed by Toyota.

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Toyota Transport Honored with EPA Excellence Award

Toyota Transport Honored with EPA Excellence Award

TORRANCE, Calif. (Oct. 21, 2015) – Toyota’s auto hauling carrier, Toyota Transport, was recognized today for its mindful approach to the environment. Toyota Transport moves approximately 430,000 new Toyota and Lexus vehicles to dealerships every year, on the west coast, and takes pride to make those moves as environmentally efficient as possible. Because of those efforts, the U.S. Environmental Protection Agency (EPA) awarded Toyota Transport with a SmartWay Excellence Award. 

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First Toyota Mirai Owners Get a Jump on the Future

First Toyota Mirai Owners Get a Jump on the Future

TORRANCE, Calif. (Oct. 21, 2015) – Movie magic sometimes turns into technological reality. Last night more than 300 new Toyota Mirai owners, Mirai dealers and special guests watched actors Michael J. Fox and Christopher Lloyd bring a famous trash-into-fuel scene from “Back to the Future Part II” into the present. The occasion: a celebration to mark the U.S. arrival of Toyota’s Mirai hydrogen fuel cell vehicle — a modern, real-life version of Doc Brown’s trash-fueled technology. The “Fueled by the Future” video debuted at the event is the last in the “Fueled By Everything” online video series demonstrating hydrogen fuel’s potential to be sourced from almost anything, including solar, wind and trash.

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The Compassionate Leader

The Compassionate Leader

When you talk to Wil James – the president of Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) – he gives you his undivided attention. He comes off as a man who genuinely cares about those around him, and as a leader who can galvanize people to do great things.

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