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Toyota Releases Official Campaign Teaser ‘Heck on Wheels’ Leading Up to Super Bowl 50
TORRANCE, Calif., Feb. 4, 2016 -- Today, Toyota unveiled the 90-second spot, “Heck on Wheels,” developed with agency of record, Saatchi & Saatchi LA, to highlight the unexpected features of the all-new Prius. The teaser touts the hybrid leader’s upgraded performance, fresh suite of safety technology features and sleek new styling.
Read MoreToyota Receives Corporate Partnership Award at the 2016 Latino M/WBE Awards Ceremony in New York City
NEW YORK, Feb. 3, 2016 -- Toyota Motor North America (TMNA) obtains the “Corporate Partnership Award” at the 2016 Latino M/WBE Awards Ceremony in New York City. Luis Rosero, Director of Toyota’s Hispanic Business Strategy Group receives the award for the company’s outstanding efforts and initiatives in support of Hispanic enterprises.
Read MoreScion Brand to Transition to Toyota
TORRANCE, Calif., Feb. 3, 2016 – Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.
Scion Fact Sheet
Scion was established in 2003 as a test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. It was designed to offer products and processes that stood apart from the crowd. Scion offered distinctive vehicles that reflected owners’ passions. Scion also appealed to a younger audience by offering a simple, no-haggle buying experience and by engaging with potential customers in meaningful and creative ways.
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Toyota Engages Chicago Auto Show Visitors with Photogenic Vehicles, Fun Activities and Giveaways
CHICAGO, Feb. 2, 2016 – With more than 45,000 sq. ft. of exhibit space at Chicago’s McCormick Place, Toyota is engaging Chicago Auto Show visitors with several camera-worthy vehicles and alluring activities and giveaways.
