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Toyota One of Best Global Brands According to Interbrand

Plano, Texas, Oct. 12, 2016 -- Toyota: most valuable automaker. Top global Asian brand.  
 
That’s according to Interbrand's recently released 2016 “Best Global Brands” report.  In addition to once again earning the title of most valuable automotive brand in the world,
Toyota also became the first Asian company and only automaker to reach a top-five spot on the list. Interbrand estimates Toyota’s 2016 brand value at $53.58 billion, up 9 percent from 2015.

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Prime Mover: Toyota Maxes Out Tech and Style in the World’s Best-Selling Hybrid to Create the 2017 Prius Prime

Prime Mover: Toyota Maxes Out Tech and Style in the World’s Best-Selling Hybrid to Create the 2017 Prius Prime

Prime mover. Prime cut. Prime minister. Prime attraction. And for Trekkers, there’s the Prime Directive. “Prime” means best or top, and so it was a natural to use it for the most technologically advanced, best-equipped Toyota Prius in the model’s nearly two-decade global history. The 2017 Prius Prime represents the pinnacle of efficiency and technology for the new- generation Prius, with a new dual-motor hybrid powertrain with a remarkable 2017 EPA-estimated 133 MPGe (miles per gallon equivalent), the highest rating in the industry among all vehicles.

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