Latest News
Priced for Adventure! All-New 2018 RAV4 Adventure Grade Starts at $27,700
PLANO, Texas, Sept. 14, 2017 – The outdoor adventure bucket list just got longer thanks to the much-anticipated showroom arrival of the 2018 Toyota RAV4 Adventure grade that adds exclusive exterior styling features with grade-specific interior touches to the RAV4.
Shell in collaboration with Honda and Toyota to Bring Seven New Hydrogen Refueling Stations to California
SAN FRANCISCO -- Sept. 13, 2017 -- On August 9, the California Energy Commission (Energy Commission) awarded a grant of $16,362,500 to Equilon Enterprises LLC a subsidiary of Shell Oil Company (collectively, “Shell”) for the introduction of seven hydrogen refueling stations in Northern California.
Read MoreToyota Recognized as a Top 10 Company Changing the World by Fortune Magazine
PLANO, Texas (September 7, 2017) – For the second time in three years, Toyota has been named to Fortune magazine’s Change the World List. Ranking Toyota at #8 of the top 50 companies, Fortune recognized Toyota for its hydrogen strategy to reduce carbon emissions and the mass market introduction of the hydrogen fuel cell vehicle, the Mirai.
Throwback Southern Sweep for Hamlin, Toyota Wins in NKNPSE, NHRA, USAC and TORC
Camry driver Denny Hamlin completed a Southern 500 weekend sweep at South Carolina’s Darlington Raceway when he passed his Toyota teammate Martin Truex Jr. with two laps remaining and cruised to take the checkered flag.
Read MoreNASCAR, NHRA Drivers Prepping for Postseason, TORC at Crandon
With just two races remaining before the playoffs, the Monster Energy NASCAR Cup Series (MENCS) moves to South Carolina’s Darlington Raceway where many drivers will look for strong outings in a marquee race to buoy their postseason aspirations.
Read MoreAll-New Toyota Camry Ignites the Senses
PLANO, Texas (September 1, 2017) — The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.