Latest News
Toyota Shares Messages of Hope, Strength, and Social Responsibility in Big Game
PLANO, Texas (February 3, 2021) – Toyota Motor North America (TMNA) returns to advertise in the Big Game with a 60-second ad that shares an uplifting message of hope and strength, as well as a five-second “billboard” that encourages people to think about the impact they have on those around them and follow Centers for Disease Control and Prevention (CDC) COVID-19 guidelines.
Read MoreToyota and Philabundance Help Alleviate Childhood Hunger in Philadelphia
PHILADELPHIA (Feb. 2, 2021) — Prior to the COVID-19 pandemic, one in five people in Philadelphia were food-insecure. This number, which was already higher than the national average, has been heightened throughout the past year – and local children are among the most critical in-need, missing vital access to free food programs through school due to the pandemic’s impact. Philadelphia’s child food insecurity rate in 2020 is projected at over 32 percent, and the need to support the local childhood community has never been more important.
Read MoreToyota Reimagines the New Car Buying Experience with Complete Online Retail Solution
PLANO, Texas (February 1, 2021) – Toyota Motor North America (TMNA) has officially unveiled the next iteration of the SmartPath retail experience, allowing customers flexibility in how they buy their next Toyota. Working hand-in-hand with dealerships across the United States to integrate online and in-store retail, TMNA assumed the responsibility of the research and development of one, comprehensive retail program to offer customers the opportunity to lease, finance or purchase their new vehicle without the need to physically visit the dealership.
Read MoreToyota Research Institute Launches Next Phase of Collaborative Research with Diverse Roster of World-Class Academic Institutions
LOS ALTOS, Calif., (January 26, 2021) – The Toyota Research Institute (TRI) announced today that it has selected 13 additional academic institutions to participate in the next five-year phase of its collaborative research program. These universities join MIT, Stanford and the University of Michigan which have worked with TRI over the last five years to expand the body of research into artificial intelligence (AI) with the goal of amplifying the human experience.
Read MoreToyota Research Institute and Stanford University’s Dynamic Design Lab Study How to Improve Automotive Safety
LOS ALTOS, Calif., (January 14, 2021) – What if every driver who ran into trouble had the instinctive reflexes of a professional race car driver and the calculated foresight of a supercomputer to avoid a crash? Researchers at Toyota Research Institute are working with Stanford’s Dynamic Design Lab to make this vision come true.
Read MoreToyota Reveals Additional SEMA Builds Based on Supra and Tacoma
PLANO, Texas (December 21, 2020) – Toyota’s second wave of custom SEMA vehicles break cover today, just in time for the holidays. The 2021 GR Supra Sport Top and overlanding-ready TRD-Sport Trailer ensure that Toyota’s on- and off-road performance and adventure concepts continue to inspire Toyota fans and the automotive aftermarket.
Read More