Toyota Motor North America Reports U.S. Sales for October 2018

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  • Toyota posted best-ever light truck sales for October
  • Toyota Highlander, 4Runner posted best-ever October
  • Lexus total RX, NXh posted best-ever October

October 2018 TMNA Sales Chart

PLANO, Texas (November 1, 2018) – Toyota Motor North America (TMNA) today reported October 2018 sales of 191,102 units. With one more selling day in October 2018 compared to October 2017, sales were up 1.4 percent on a volume basis and down 2.5 percent on a daily selling rate (DSR) basis. 
Toyota division posted October 2018 sales of 168,386 units, up 1.7 percent on a volume basis and down 2.2 percent on a DSR basis.   
Lexus posted October sales of 22,716 units, down 0.8 percent on a volume basis and down 4.6 percent on a DSR basis.
October 2018 Highlights:

  • Camry recorded sales of 26,914 units
  • Corolla posted sales of 22,020 units
  • Toyota division posted best-ever October for light truck sales 
  • RAV4 posted sales of 34,004 units
  • Highlander sales increased by 17.7 percent, a best-ever October
  • 4Runner sales increased by 13.2 percent, a best-ever October
  • Tacoma sales increased by 29.9 percent
  • Tundra posted sales of 9,571 units
  • Lexus LUVs posted sales of 15,101 units
  • NXh sales were up 232 percent, a best-ever October
  • RX posted sales of 8,608 units, a best-ever October
  • LS sales increased by 154.6 percent
  • ES sales increased by 34.7 percent

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  
Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit

Toyota Business Communications

Amanda Roark

Karen Nielsen

Lexus Public Relations

Ed Hellwig

Craig Taguchi


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