Toyota Exceeds Expectations by Topping 200,000 Sales in October

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  • Toyota and Lexus post best-ever October sales
  • Highlander and RAV4 have best-ever October sales month
  • Scion posts double-digit gains

October 2015 Sales Chart

TORRANCE, Calif. (November 3, 2015) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported October 2015 sales of 204,045 units, an increase of 13 percent on a volume basis. With one more selling day in October 2015 than in October 2014, sales were up 9.0 percent on a daily selling rate (DSR) basis. 
Toyota Division posted October 2015 sales of 177,609 units, up 13 percent on a volume and 8.9 percent on a DSR basis. 
“October was a huge month for the industry, smashing expectations and continuing its hot streak,” said Bill Fay, group vice president and general manager for the Toyota Division. “Toyota Division posted best-ever sales for the month led by October record-breaking sales of Highlander and RAV4.”
Lexus reported October 2015 sales of 26,436 units, up 13.2 percent from October 2014 on a volume basis and 9.1 percent on a DSR basis. 
“We continue to see strong sales for our luxury utility vehicles as evident by a solid month posted by NX and GX. The LS flagship luxury sedan and RC F coupe also posted gains that helped propel us to a best-ever October,” said Jeff Bracken, group vice president and general manager, Lexus Division. “We are most excited about the arrival of the all-new RX as it hits showrooms today. We expect this new model to continue energizing the brand as we close the year.”
October 2015 Highlights:

  • Corolla posted sales of 27,951 units, up 12 percent
  • Camry October up nearly 5 percent
  • Prius up 12.5 percent
  • Mirai went on sale in October; posted sales of 34 units
  • Scion iA and iM posted combined sales of 3,385 units
  • Total TMS light trucks posted sales of 101,907 units, up almost 19 percent
  • Highlander up 10 percent, a best-ever October
  • 4Runner up over 36 percent
  • RAV4 up 31.3 percent, a best-ever October
  • Sequoia posted sales of 1,303 units, up 43 percent
  • Tacoma up more than 17 percent
  • All-new RC posted sales of 1,333 units
  • Lexus luxury utility vehicles up 33.9 percent
  • NX posted sales of 3,399 units
  • GX up nearly 15 percent

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit

Toyota Business Communications
Toni Honsowetz (310) 468-4291
Amanda Rice (310) 468-1745
Aaron Fowles (469) 292-1097

Lexus Public Relations    
Moe Durand (310) 468-1601


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