Retail Customers Propel Toyota’s February 2014 Sales

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Lexus up about 9 percent; All-new Highlander and RAV4 post double-digit gains for best-ever February

February 2014 Sales Chart
February 2014 Sales Conference Call (audio)

TORRANCE, Calif. (March 3, 2014) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2014 sales results of 159,284 units, a decrease of 4.3 percent from February 2013 on both a daily selling rate (DSR) and raw-volume basis.
Toyota division posted February 2014 sales of 140,429 units, down 5.8 percent year-over-year on both a DSR and raw-volume basis.    
“February auto sales emerged from a chill in the second half of the month, poising the industry for a strong March,” said Bill Fay, Toyota division group vice president and general manager. “For Toyota, strong truck sales were a highlight this month, with RAV4 and Highlander posting best-ever February results.”

Lexus reported February sales of 18,855 units, an 8.7 percent increase on both a DSR and raw-volume basis.
"The luxury segment is off to a good start this year, showing across the board gains," said Jeff Bracken, Lexus group vice president and general manager.  "The new IS continues to be one of the hottest cars in any segment, with sales more than doubling for the fourth straight month."
Other Highlights:

  • Toyota division is no. 1 retail brand
  • Camry posted sales of 29,000 units
  • All-new Corolla records sales of more than 25,000 units
  • Toyota division trucks up 3.5 percent
  • All-new RAV4 up more than 23 percent; best-ever February
  • All-new Highlander up nearly 30 percent; best-ever February
  • 4Runner up 17 percent
  • All-new Tundra up more than 8 percent
  • Lexus cars up more than 19 percent
  • All-new Lexus IS posts triple-digit gains
  • Lexus GS up more than 42 percent
  • Lexus RX posts sales of more than 5,600 units
  • Lexus GX posts triple digit gains

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  (NYSE:TM)  For more information about Toyota, visit

Toyota Media Relations
Carly Schaffner  (310) 468-6976
Amanda Rice      (310) 468-1745

Lexus Public Relations
Celeste Migliore  (310) 468-4491

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