Increased Showroom Activity Points to Strong March Sales for Toyota

Increased Showroom Activity Points to Strong March Sales for Toyota

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TORRANCE, Calif. (March 25, 2014) – Toyota Motor Sales (TMS), USA, Inc. recorded its best non-holiday sales weekend of the year with sales of nearly 20,000 units.  This is a 12 percent volume increase when compared to the same weekend last year (March 22-23, 2013).  Additionally, this weekend outsold the three-day Martin Luther King, Jr. holiday weekend in January.
Overall retail sales are running 4 percent above the same period last year (March 1-23, 2013).  A 5 percent combined sales increase in the Midwest and Northeast also signals an early spring.
“Traffic at dealerships is picking up nationwide, which will benefit industry sales in March,” said Bill Fay, Toyota division group vice president and general manager.  “At Toyota, we see retail strength in pickups and SUVs, and strong momentum for Camry.”
Retail Highlights*:

  • Camry up 14 percent
  • Light trucks up about 11 percent
  • All-new Highlander up almost 24 percent
  • All-new RAV4 up 10 percent
  • All-new Tundra up about 30 percent

*percentages based on year-over-year comparison (March 1-23, 2013)
Full sales results for March will be announced on Tuesday, April 1, 2014.


About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit

Toyota Business Communications    
Carly Schaffner    (310) 468-6976

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