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2010 Toyota Yaris Gains Star Safety System

Toyota has added standard Vehicle Stability Control (VSC) and Traction Control (TRAC) to all Yaris models for 2010. These features make all Yaris models standard with Toyota Star Safety System?, which also includes an Anti-lock Braking System, Electronic Brake-force Distribution (EBD) and Brake Assist. Yaris is the only vehicle in its segment to offer this set of safety features as standard equipment. A manual transmission with standard tachometer is now available on the five-door model. Rear window defroster is now standard on all Yaris models.

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Toyota Launches New Product Leadership Campaign

Toyota Motor Sales (TMS), USA, Inc., along with its advertising agency Saatchi & Saatchi LA, today announced its new ?Product Leadership? marketing campaign. The campaign highlights six key themes such as dependability and reliability that are critical today given the state of the economy and the industry. This is the first time Toyota has created an overarching brand campaign focusing on common attributes and features shared by many of its vehicles.

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