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Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for ‘Prius Family’ North American Marketing Strategy

Toyota Unveils Compact Dedicated Hybrid Concept, Reveals Future Plan for ‘Prius Family’ North American Marketing Strategy

Toyota Motor Sales (TMS), U.S.A, Inc., today unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit. The FT-CH is a concept that would address Toyota’s stated strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets.

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