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2010 SEMA Show: Toyota Prius C&A Custom Concept

2010 SEMA Show: Toyota Prius C&A Custom Concept

The Prius C&A Custom Concept vehicle was developed by the Conversions and Accessories group at Toyota Motor Corporation in Japan to demonstrate the unlimited potential for sports car modification on the worlds best-selling hybrid vehicle. The Prius C&A Custom Concept is making its North American debut at the 2010 SEMA Show.

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2010 SEMA Show: Toyota Tundra Sportsman

2010 SEMA Show: Toyota Tundra Sportsman

Making its public debut at the 2010 SEMA Show is the ?Tundra Sportsman? concept pickup truck. For this project, Toyota teamed with long-time business partner Bass Pro Shops and their RedHead Pro Hunting Team members to create this unique show truck, inspired by the outdoor tradition of hunting. The ?Tundra Sportsman? serves two roles: It provides an opportunity to push the creative boundaries of truck utility, and through use of the hunting theme, it reminds consumers of how Tundra and Bass Pro Shops complete the outdoor sports experience. This vehicle also boasts numerous vehicle performance upgrades that complement the utility and visual enhancements to maximize vehicle capability.

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2010 SEMA Show: Yaris GT-S Club Racer

2010 SEMA Show: Yaris GT-S Club Racer

The Toyota Yaris is well-known as a value-driven sub-compact car with proven reliability and excellent fuel efficiency. It has also proven in past SEMA shows to be very versatile when it comes to customization. The little sub-compact returns to the 2010 SEMA Show, this time proving it can also be converted into a very capable race car.

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2010 SEMA Show: Toyota Sienna Swagger Wagon Supreme

2010 SEMA Show: Toyota Sienna Swagger Wagon Supreme

Capitalizing on the success of the all-new 2011 Sienna SE and the popularity of the YouTube Swagger Wagon video that has attracted over seven million views, Toyota wanted to further re-examine the role of the minivan and push even harder against the traditional boundaries of the minivan identity. So, together with B.A.D. Company, Toyota has created the Sienna Swagger Wagon Supreme for the 2010 SEMA Show. Even Sienna?s online community of fans was engaged in providing suggestions and making decisions for this special build.

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