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Integrated Marketing Campaign Elevates 2014 Toyota Corolla to New Heights
TORRANCE, Calif. (September 5, 2013)–The world’s best-selling vehicle nameplate of all time is about to take drivers to new places. When the 2014 Toyota Corolla hits dealer showrooms this fall, the accompanying marketing campaign will showcase the car’s upgraded technology and elevated styling—inside and out. The marketing campaign aims to reach the Millennial generation while still appealing to the baby boomer audience that has made the model so popular through the years.
Toyota Thanks Customers for Making The Corolla the Best-Selling Nameplate Ever
Torrance, Calif., Sept. 5, 2013 — If you bought a Toyota Corolla last month, your new car just might be the 40 millionth Corolla ever sold. It's not about the number, but the number sums it up: Happy customers have made Corolla the best-selling automotive nameplate in history.
Robot Astronaut Speaks First Words in Outer Space
Kirobo became the first robot to speak in outer space on Aug. 21, 2013. The robot astronaut, equipped with voice-recognition software from Toyota, sent a greeting to everyone on Earth and a photo to Mirata, the back-up crew member robot.
Read MoreAugust 2013 Sales Conference Notes
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Lexus Vice President for sales and dealer development Steve Hearne review August 2013 sales.
Read MoreToyota has Best Month in More Than Five Years With Sales Increase of Nearly 23 Percent
TORRANCE, Calif. (Sept. 4, 2013)– Toyota Motor Sales (TMS), U.S.A., Inc., today reported August 2013 sales results of 231,537 units, an increase of 18.4 percent over August 2012 on a daily selling rate (DSR) basis. On a raw-volume basis, unadjusted for 28 selling days in August 2013, versus 27 selling days in August 2012, TMS sales increased 22.8 percent compared to the year-ago month.
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