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Dreaming and Driving: Scion Blends Both in New Brand Campaign
TORRANCE, Calif., (Oct. 3, 2014) – Scion customers are driven to make their dreams come true and that dedication is reflected in Scion’s new, national “For the Driven” brand campaign. The campaign, which launches today at www.scion.com/driven, focuses on the five models in Scion’s line-up and includes a collection of ads and advice-focused vignettes featuring modern business owners.
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Toyota Partners with Huntsville City to Revitalize John Hunt Park
Huntsville, Ala. (Oct. 2, 2014) – On Saturday Sept. 27, 2014, more than 100 Toyota Alabama volunteers headed to John Hunt Park in support of National Public Lands Day (NPLD). The participants were part of a coast-to-coast effort of more than 175,000 who came together in all 50 states to donate their time and effort to improving public lands.
Read MoreCHCI Goes Green with Toyota During Hispanic Heritage Month
Washington D.C. (Oct. 2, 2014) – The 2014 Toyota Highlander Hybrid will serve as the official vehicle of the Congressional Hispanic Caucus Institute (CHCI) as it welcomes Toyota once again as a sponsor. Commemorating Hispanic Heritage Month, CHCI’s Public Policy Conference is themed “Building Our Future, Together” to reflect the growing strength of the Latino community and its impact on the success of America, including the environment. With the goal of raising awareness of the importance of reducing carbon emissions, Toyota is presenting a Highlander Hybrid to CHCI President and CEO Esther Aguilera for the organization to use to carry out its mission.
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2015 Scion FR-S Advances the Look and Feel of Driving
Already a favorite of car enthusiasts, the Scion FR-S enters a new model year more balanced and better than ever. With enhanced tuning and an upgraded appearance to match, the 2015 FR-S builds on its reputation for excellent driving dynamics and track-inspired style.
Read MoreSeptember 2014 Sales Conference Notes
Toyota Division Group Vice President and General Manager Bill Fay and Lexus Vice President of Sales and Dealer Development Steve Hearne review September 2014 sales.
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