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Toyota Celebrates Its Hispanic Familia
TORRANCE, CALIF. (Oct. 10, 2014) – Family sticks together, and Latinos have consistently chosen Toyota to be part of their family. To celebrate this bond and give back to loyal customers, Toyota launched the “More Than a Car” or “Más Que Un Auto” gratitude campaign, a program that pays tribute to vehicles’ role in the everyday lives of Toyota’s Hispanic consumers.
Toyota Still Most Valuable Auto Brand on Interbrand’s 2014 Best Global Brands Report
TORRANCE, Calif. Oct. 9, 2014 – Playful campaigns, commitment to women leaders and its zero-emission “Car of the Future” Fuel Cell Vehicle are just a few of the reasons Interbrand ranked Toyota the 8th most valuable global brand in its annual report. Up from No. 10 in 2013, Toyota’s brand value increased by 20 percent to $42.4 billion, the highest Toyota has achieved. Toyota again ranked as the most valuable automotive brand.
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How the West Was Won: Toyota Offers Chance to Be a Fuel Cell Pioneer
TORRANCE, Calif., Oct. 8, 2014 – It’s hard to be a trendsetter in places like Los Angeles or San Francisco, but one lucky Californian will blaze that trail when they park a new Toyota Fuel Cell Vehicle (FCV) in their garage.
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Toyota Volunteers Lend 200 Hands for Public Lands Day
GEORGETOWN, Ky. (Oct. 7, 2014) – On Sunday, tree planting and painting were among a long list of completed projects following Toyota’s annual volunteer day at the Kentucky Department of Fish and Wildlife’s Salato Wildlife Education Center. In celebration of National Public Lands Day (NPLD), over 100 people pitched in to complete an estimated one year’s worth of work in about four hours.
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Formula Drift Wins Within Reach for Scion Racing
TORRANCE, Calif. (Oct. 7, 2014) – Formula DRIFT victory is close enough to taste. Scion Racing sits in first place going into the series’ final round, competing for its first-ever Formula DRIFT manufacturer’s cup. Leading the team’s success is 2014 Hankook tC driver Fredric Aasbo, currently in second place. If Aasbo wins the driver’s championship, it would lead to Scion Racing’s first Formula DRIFT Cup, as well.
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Boldness, Branding and B.B. King: Toyota Launches 2015 Camry Campaign
TORRANCE, Calif. (Oct. 6, 2014) – Leaving only its roofline unchanged, the redesigned 2015 Toyota Camry is showing drivers just how bold America’s best-selling car can be. To ensure this bold move leads to another, Toyota is launching a marketing campaign for the new Camry that challenges people from coast to coast to live inspired lives while taking them to places they’ve never been before.
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