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Scion FR-S Team Set for Battle in the 93rd Running of the Pikes Peak International Hill Climb
TORRANCE, Calif. (June 23, 2015) – Respected Time Attack competitor, Robert Walker will again campaign a Scion FR-S in Colorado’s legendary Pikes Peak International Hill Climb (PPIHC) on June 28. A collaborative effort between Evasive Motorsports, GReddy Racing and Mackin Industries, this year marks Walker’s third attempt to tame the challenging 12.5-mile, 156-turn course that ascends to the summit 14,110 feet above sea level.
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Toyota Sponsors National Veterans Wheelchair Games for 16th Consecutive Year
WASHINGTON, DC—Paralyzed Veterans of America (Paralyzed Veterans) and the Department of Veterans Affairs (VA) are proud to recognize Toyota as a Sustaining Host sponsor for the 35TH National Veterans Wheelchair Games (NVWG). Toyota will also be providing a fleet of complimentary vehicles wrapped and branded with Toyota and NVWG logos for official staff use throughout the week. More than 600 veterans are expected to compete in this year’s Games, with events like track and field, softball, and basketball beginning tomorrow June 22 in Dallas, Texas and continuing through June 26.
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Toyota Captures Top Non-Luxury Brand Award in Edmunds.com ‘Best Retained Value Awards’
TORRANCE, Calif., (June 18, 2015) - Toyota was named the top non-luxury brand in the fifth annual Edmunds.com’s Best Retained Value® Awards. The awards “recognize the brands and 2015 models that have the highest projected residual values after five years based on their average Edmunds.com True Market Value® (TMV®) price when sold new.”
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Texas Welcomes Its First i-Rodeo
DALLAS (June 16, 2015) – Texans are taking a zippy zero emission spin, courtesy of Toyota.
North Texas residents met the i-Road, three wheeled electric vehicle, and COMS, super-compact electric vehicle, last weekend at the American Airlines center in Dallas. The 65 participants spent time taking the cars through their paces, answering questions about their driving preferences, how ultra-compact electric vehicles could be used in their daily lives, and providing product feedback to Toyota researchers.
Lexus Swings into Action at the U.S. Open Championship
TORRANCE, Calif. (June 15, 2015) — Fore! Get ready to cheer on your favorite world-class golfers during this year’s U.S. Open Championship June 18–21 at Chambers Bay Golf Course in University Place, Washington. Lexus returns as the official vehicle of the U.S. Open Championships in partnership with the United States Golf Association (USGA) to once again produce exciting moments that speak to performance, precision and perfection.
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Hey Dad: Happy Father’s Day from Toyota
TORRANCE, Calif. (June 12, 2015) – The day to celebrate dads is almost here, and Toyota Camry is driving them into the limelight.
The Father’s Day campaign, like the “One Bold Choice Leads to Another” marketing campaign for Super Bowl XLIX, uses targeted social media content to share a single, meaningful message. The new effort also features an experiential element nestled within one of Southern California’s top tourist locations.
