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Third Annual Toyota 100 Cars For Good Program Continues to Impact Nonprofits’ Work

TORRANCE, Calif. (July 15, 2013) – For the third year in a row, Toyota’s 100 Cars for Good philanthropic program will invite the public to select another 100 worthy organizations nationwide that will receive a Toyota vehicle. Beginning July 22, registered 501(c)(3) nonprofit organizations can apply online at www.100carsforgood.com explaining how a new vehicle would support their work. Based on individuals’ votes, Toyota will give away two cars per day for 50 days to selected organizations.

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Nickelodeon and Toyota Create SpongeBob SquarePants-Inspired 2014 Toyota Highlander

NEW YORK–July 12, 2013 — Nickelodeon and Toyota are making this the best summer ever for SpongeBob fans with the creation of the first SpongeBob SquarePants-inspired vehicle. The SpongeBob 2014 Toyota Highlander will feature a custom SpongeBob-themed exterior and an interior design that captures all of the beloved character’s high-octane energy.  The one-of-a-kind concept vehicle will be unveiled on July 13th, during Nickelodeon’s SpongeBob Day at the Padres vs. Giants game in San Diego, Calif. The car will then hit the road for a “Happy Driving!” promotional tour throughout the U.S., bringing SpongeBob’s special brand of fun to seven locations across the country.

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Toyota Saves Trees…by the Millions

How do you save a few billion trees and a hundred million bucks?  Boot the box. Kick the carton. Punt the packaging.

More than a decade ago, Toyota began using returnable containers for shipping parts and accessories. The environmental impact so far: saving 220 million pounds of wood and 145 million pounds of cardboard, the equivalent of 2.7 billion trees. It also adds up to $100 million in cost savings for the company...and that’s no pulp fiction.

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Toyota Partners with Eco-Savvy Influencers on 2013 Prius MPG Challenge

WEST CALDWELL, N.J., July 10, 2013 – Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together seven prolific environmental influencers from N.Y., N.J. and Conn. These ecologically-conscious influencerswill borrow Prius Plug-In vehicles and compete against one another to see who can garner the highest overall MPG over the course of a 30-day period.

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