?The Impossible Quest? is a sensory overload VR event that incorporates users? creations using a custom-engineered proprietary 3-D design tool with a world design inspired by Syd Mead (the visual futurist on Tron and Blade Runner) and a story by Emmy-award winner Jason Zada of MediaMonks, who directed feature film ?The Forest? and is responsible for the pop-culture phenomenon ?Take This Lollipop? and ?Elf Yourself.? ?The Impossible Quest? supports of the official west coast debut of the Toyota Prius Prime, the most technologically advanced Prius yet. And the place for this high-tech experience to make its world debut: TechCrunch Disrupt.

?The Impossible Quest? is a sensory overload VR event that incorporates users? creations using a custom-engineered proprietary 3-D design tool with a world design inspired by Syd Mead (the visual futurist on Tron and Blade Runner) and a story by Emmy-award winner Jason Zada of MediaMonks, who directed feature film ?The Forest? and is responsible for the pop-culture phenomenon ?Take This Lollipop? and ?Elf Yourself.? ?The Impossible Quest? supports of the official west coast debut of the Toyota Prius Prime, the most technologically advanced Prius yet. And the place for this high-tech experience to make its world debut: TechCrunch Disrupt.

?The Impossible Quest? is a sensory overload VR event that incorporates users? creations using a custom-engineered proprietary 3-D design tool with a world design inspired by Syd Mead (the visual futurist on Tron and Blade Runner) and a story by Emmy-award winner Jason Zada of MediaMonks, who directed feature film ?The Forest? and is responsible for the pop-culture phenomenon ?Take This Lollipop? and ?Elf Yourself.? ?The Impossible Quest? supports of the official west coast debut of the Toyota Prius Prime, the most technologically advanced Prius yet. And the place for this high-tech experience to make its world debut: TechCrunch Disrupt.

Jack Hollis, group vice president and general manager of Toyota division, accepts the 2017 World Green Car trophy from World Car Awards Steering Committee Director, USA, Tamara Warren at the New York International Auto Show. 

Toyota has been presented with an Altair Enlighten Award for its innovative weight reducing use of carbon fiber reinforced plastic (CFRP) inner panels on the Prius Prime liftgate.