Fans Chose Ultimate Snowboarding Ride Over Motocross, Skateboarding

TORRANCE, Calif. (October 31, 2013) – Bring on the snow. DC Shoes and Toyota asked the footwear company’s fans to select a snow, motocross or skateboarding design for the ultimate sports Tacoma. The winning, wintery Tacoma concept was voted into reality and now will show off its frosty features at the SEMA Show Nov. 5-8.

Camburg Engineering brought to life the ideas from professional snowboarding athletes, including a powerful front snowplow to push through drifts and a telescoping ramp to drive a snowmobile onto the truck bed. Secure storage can hold multiple snowboards, shovels and gear. Even more extreme: a pop-up tent that sits on the roof with access via ladder. Sleeping on the truck would provide maximum time on the slopes, and a 40-inch LED light bar could light up a mountainside for late-night snowboarding.

“Our fans loved the concept of the snowboard-ready Tacoma, and the real-life version will blow them away,” said Dan Hartloff, events and partnerships manager for DC Shoes. “This Tacoma would add a new level of intensity to any practice session or impromptu ride with friends.”

Technology inside the Tacoma includes a mounted iPad® mini connected via Bluetooth® for navigation, videos and other content. All-weather Scoshe® boomBOTTLE wireless speakers can operate in the snow, bringing music to the mountain. Additional portable communication charging ports and performance batteries will keep the team powered up without draining the Tacoma’s battery.

“DC Shoes brought their creativity and passion for the sport to elevate this Tacoma into a snowboarder’s dream,” said Jim Baudino, engagement marketing manager for Toyota. “Our partnership shows fans the possibilities of customization, which ultimately makes the SEMA Show one of the most engaging for enthusiasts of any kind.”

After the SEMA Show, the Tacoma can be seen at upcoming  Dew Tour events. 

About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ more than 37,000 in the U.S.  Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  (NYSE:TM)  For more information about Toyota, visit

Toyota Product Communications 
Michael Kroll                           (310) 468-4782 or [email protected]
Sam Butto                              (310) 468-7728 or [email protected]
Moe Durand                           (310) 468-1601 or [email protected]
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