Toyota Announces National Expansion of Safety Program for African American and Hispanic Families
- Hispanic children are three times more likely to die in a vehicle crash than Caucasian children;
- Automobile crashes are the leading cause of death for African Americans under the age of 14 and the second leading cause of death between the ages of 15-34; and
- Non-seat belt use is the primary cause of accidental injury-related deaths for African Americans of all ages while motor vehicle crashes are the leading cause of death for Hispanics 1 to 44.
In response, in 2004 pediatric surgeons and injury prevention coordinators from Cincinnati Children’s Hospital Medical Center teamed up with Toyota to create Buckle Up for Life – or “Abróchate a la Vida” in Spanish – a multi-generational, faith-based safety initiative in 17 Hispanic churches in Northern Kentucky and Cincinnati that provides interactive vehicle safety education, free child car safety seats and car seat inspections to encourage safety habits among drivers and passengers. The program was subsequently expanded to Los Angeles in 2010.
About Cincinnati Children’s Hospital Medical Center
Cincinnati Children’s Hospital Medical Center ranks third in the nation among all Honor Roll hospitals in U.S.News and World Report’s 2011 Best Children’s Hospitals ranking. It is ranked #1 for gastroenterology and in the top 10 for all pediatric specialties – a distinction shared by only two other pediatric hospitals in the United States. Cincinnati Children’s is one of the top two recipients of pediatric research grants from the National Institutes of Health. It is internationally recognized for improving child health and transforming delivery of care through fully integrated, globally recognized research, education and innovation. Additional information can be found at www.cincinnatichildrens.org.
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants, including one under construction. Toyota directly employs nearly 30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design.
Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed more than half a billion to philanthropic programs in the U.S.
For more information on Toyota’s commitment to improving communities nationwide, visit www.toyota.com/philanthropy.