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NBA legend and Entrepreneur Magic Johnson Featured at Toyota’s 20th Opportunity Exchange

Earvin ?Magic? Johnson, NBA legend and entrepreneur, was the featured keynote speaker at Toyota?s Opportunity Exchange at the Duke Energy Center in Downtown Cincinnati today. Opportunity Exchange, one of the largest minority business events in the country, is designed to provide minority business enterprises (MBE?s) with the opportunity to network and develop valuable contacts with Toyota?s direct suppliers. To date, the event has resulted in over $150 million worth of new contracts for minority-owned businesses.

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Toyota to Withdraw From F1

Toyota Motor Corporation (TMC) announces it plans to withdraw from the FIA Formula One World Championship (F1) at the end of the 2009 season. TMC, which had viewed its participation in F1 as contributing to the prosperity of automotive culture, remained dedicated to competing at the pinnacle of motor sports, even in the face of the abrupt economic changes that started last year. However, when considering TMC?s motorsports activities next year and beyond from a comprehensive midterm viewpoint reflecting the current severe economic realities, TMC decided to withdraw from F1.

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Toyota Prius Aerius and Aemulus

Toyota Prius Aerius and Aemulus

Toyota, the worldwide leader in hybrid sales and technology, is publicly debuting two uniquely modified Prius gas-electric hybrids at the 2009 SEMA Show. The Prius Aerius (Latin for ?belonging to the air?) is a show car that integrates performance and design modifications with environmental elements, which embody the principals of sustainability. The Prius Aemulus (meaning ?envious imitation?) is a drivable close replica of the Prius Aerius that has been donated to the Environmental Media Association (EMA) for a charity auction.

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JGR/Toyota Motocross Bike Concept

JGR/Toyota Motocross Bike Concept

The Joe Gibbs Racing Motocross/Toyota (JGRMX/Toyota) Concept Bike is a special one-of-a-kind project built specifically for the 2009 SEMA show. The JGRMX/Toyota motocross partnership, in conjunction with the Joe Gibbs Racing Toyota NASCAR group teamed up to make the special bike a reality. The group logged more than 100 man hours on the project, and received modifications and accessories provided by 17 contributors to create a truly unique machine. The JGRMX/Toyota Concept Bike illustrates how far customizing can be taken, when combining a creative style concept with the latest in MX hardware, and some dedicated and talented technicians.

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