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Our Point of View: Defeating Driver Distraction Through Technology

by Kristen Tabar

Driver distraction has now joined alcohol and speeding as one of the leading factors in automobile fatalities and serious injuries.  Here at Toyota, we’re putting our resources behind bringing attention to, and ultimately defeating, this...

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Our Point of View: Change Comes From the Top

by Kristen Tabar

At the end of our three-day tour, our group had the opportunity to meet and interview our President Akio Toyota and Executive Vice President Shinichi Sasaki at Toyota’s Commemorative Museum of Industry and Technology.    Toyoda-san is...

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Our Point of View: Thinking Globally, Acting Locally

by Kristen Tabar

Today, the second day of the tour began with a presentation on Toyota’s global quality assurance operations, focused largely around the comprehensive six-point quality plan that is Akio Toyoda’s personal priority.  In broad strokes, his...

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Our Point of View: Putting More Boots on the Ground

by Kristen Tabar

Today Toyota made a major announcement that it is expanding its Product Quality Field Offices to four additional U.S. sales regions over the next year, with the newest center set to open in San Francisco...

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Our Point of View: Road Trip: ‘The Toyota City Diaries,’ A Behind-the-Scenes Look at Safety and Quality Efforts

by Kristen Tabar

One of the great guiding traditions here at Toyota is “genchi genbutsu”, which roughly translates into “go and see where work is done in order to gain fuller understanding.” Very much in that spirit, Toyota...

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